Marketers today face a constantly evolving landscape of laws and regulations affecting their businesses. In 2009, the Federal Trade Commission (FTC) published final guidelines affecting online marketing or direct website advertising. Subsequent to the implementation of these regulations, marketers have faced significant liability for non-compliance
Many years ago, I wrote The Fingered City, about how the Mafia ran a candidate for mayor of New York City. In 1969, to research the novel, I joined the Republican-Liberal primary campaign as an advance man for Fioravante (Fred) Perrotta, Mayor John Lindsay's choice for City Controller.
The European Union has passed a law allowing people to "scrub their reputations online" if the entries were old stories about them that might cause embarrassment. Even if the story is true, you can demand that Google erase it. Ain'-a-gonna happen here under the First Amendment.
How many National Do Not Call List violations does it take to get yourself a class-action lawsuit? The magic number would appear to be 57,606,609—or at least it is in the case of "United States of America, and the States of California, Illinois, North Carolina, and Ohio v. Dish Network, L.L.C.," currently working its way towards a verdict.
While a strong online presence benefits both businesses and customers, it creates a host of legal issues for businesses and their online marketing strategies. As new technology continues to emerge, new issues will arise and, as a result, businesses that choose to engage in digital advertising will need to remain vigilant of, and current with, new and revised regulations
The International Consumer Electronics Show (CES), held last week in Las Vegas, wasn't all glitz and glam over the latest and greatest gadgets. Amidst all the hype over the next wearables, 4K-everything, and self-driving cars of the future, Federal Trade Commission Chairwoman Edith Ramirez delivered a speech on her—and, we can fairly assume, the FTC's—serious concerns surrounding the future of big data and the Internet of Things.
What kind of world have we become? To see Sony, theater owners and distributors initially cower over release of "The Interview," in the face of a cyberterrorist threat was—and is—unnerving. Clearly, businesses feared that Sony's victimhood would be exported to others. Yes, the movie eventually was released online and in limited theaters, but the initial fear expressed was disconcerting, to say the least.
Alright, direct mailers, admit it: At one point in your life, you've been frustrated by a piece of so-called "junk" mail. Nobody is just born understanding the crucial importance of a healthy direct mail campaign, and there are many consumers who never will. Apparently that's strongly the case in New Jersey, as recent news from the state legislature suggests that some drastic changes may be in store.
In today's digital era, people are grappling with the difficult issue of using technologies that make their lives better or easier, but also erode their fundamental rights and values. While these tools enable people to communicate and connect with the world, they often impinge upon a user's right to privacy, free speech and an online existence. As ongoing political and legal disputes around the globe — chiefly involving Google — have shown, these technologies also frequently fail to offer people the right to be forgotten.
Whether the issue is privacy, data security or spam, we never seem far from the specter of governments taking actions that would knock the pillars out from under the best direct marketing plans. At DMA2014 in San Diego, we got the chance to talk to DMA's VP of Government Affairs Rachel Nyswander Thomas about where we might see trouble coming, and what marketers can do to keep the politicians on their side.