This month we will delve into the first, and most important, of the 5 core marketing processes: The lead management process.
This session will provide an overview of the lead generation, scoring and predictive analytics landscape, and “state of the union.”
It can be frustratingly difficult to predict when a seemingly warm lead will suddenly go cold on you. Sometimes, there’s an obvious
In this post, we explore the demand generation function. What should be part of this function on a “shared services” team?
Join us as we explore how to turn your data in great customer relationships, revenue, and a more optimized customer journey.
Join us on this educational webinar to learn what’s keeping you from identifying which marketing works and which doesn’t.
Marketers will learn how predictive analytics can help in the long B-to-B sales cycle.