The marketing automation journey often begins with a form fill, but that doesn’t mean you have to communicate like a robot. Here are some ideas to get your creative juices flowing on how you can humanize your marketing forms to improve performance.
AI-based software and apps can be used at every stage of the buyer’s funnel – Awareness, Consideration, Decision and Loyalty.
No matter the situation, marketers should always consider their prospects’ time and attention as valuable.
Customers will disqualify themselves before they ever talk to your sales team or get to your product page. Here’s why and how.
Email lead nurturing is a powerful way to create a tailored experience for each of your leads, and it doesn’t have to be complex.
B2B marketers understand the importance of qualifying a lead before it goes to a salesperson.
Companies need to take a serious look at their digital ad programs, make needed adjustments, and prepare sales teams for success.
Marketing is no different. Leaders must balance segmentation and resources.
Cement your brand’s thought leadership and target customers at multiple stages of the sales funnel with effective webinars.