B2B marketers understand the importance of qualifying a lead before it goes to a salesperson.
Companies need to take a serious look at their digital ad programs, make needed adjustments, and prepare sales teams for success.
Marketing is no different. Leaders must balance segmentation and resources.
Cement your brand’s thought leadership and target customers at multiple stages of the sales funnel with effective webinars.
Successful meetings. We love ’em. But suddenly prospects stop responding. Here’s an effective unresponsive email follow-up to test.
Dive into some segmentation strategies can help you better understand your customer and the effectiveness of your marketing campaigns.
Social media marketing is the most effective lead generation tactic, say a plurality of digital marketers (47%) responding to recent
Is the difference between sales and marketing automation confusing you? There’s a reason why and it’s ugly.