Lead Generation

B-to-B Marketing Tips From the Pros
April 14, 2010

Trying to figure out what your approach should be in B-to-B social media groups, or how to craft your lead nurturing e-mails so they strike the right tone that gets and keeps your audience's attention? Maybe you could use some content marketing ideas or even good old-fashioned advice on generating additional sales from your existing customer base.

When You Need to Generate Sales Fast
February 25, 2010

The first quarter of the year can be a challenging time to generate sales. So if you're looking for a reliable way to bring in revenue, the best place to start is by contacting your best customers. Not all customers are equal, and when you need sales fast, your best customers are the most likely to come through for you. So it's vital that you stratify your customers by a key metric.

10 Ideas for Leveraging Virtual Events
February 24, 2010

Today many marketing executives are seeing degrading results from their campaigns. Traditional marketing techniques are rapidly being supplemented and even replaced by new channels. While more cost-effective than physical marketing events, virtual events offer another huge advantage: detailed information.

8 Ways to Generate More Leads
January 28, 2010

This month, let's take a look at some proven ways to generate more leads for your product or service. Here are just eight time-tested, practical ideas you can put to use in your direct mail, email, advertising or on your website.

FirstBank's Brian Jensen Describes How Digital Barcodes Enable a Texting Campaign
January 20, 2010

What's short, flat, and gives away skis and snowboards? It's slabs of cardboard—otherwise known as exhibit hall floor signs—that Lakewood, Colo.-based FirstBank turned interactive by slapping digital barcodes shaped like the snowboards and skis it was giving away onto its calls to action to winter sports fans attending ski film festivals in the Rocky Mountains.

5 Insider Tips on Automated Marketing Programs
January 6, 2010

Trigger-based marketing uses individual customer behaviors and profile data to better time communications via the most appropriate channel, all within an automated system that reduces the need for marketing to manually coordinate the contact process. Unica's Jay Henderson and SunTrust's Mike Register share the following pointers on how to develop and manage a successful automated marketing program.

Raising the Profile With DVD Mail
December 1, 2009

You have a great product and you know the industry it's tailor-made for, so how fast can you introduce this product ... and in the right way? That was the question Graham Medical, owner of the new MegaMover Transport Chair

Peer-to-Peer Mail
October 1, 2009

When mailing to a business audience, it's always a challenge to get a package through the mail room, passed the administrative gatekeeper and into the right person's hands.

Big, Smart and Personal
August 1, 2009

The obstacles were many for Microsoft and its business intelligence (BI) products. Not only were there many fellow BI products in the IT marketplace, many of those competitors had been on the market for considerable time, and Microsoft's set of BI solutions was more expensive than most of them-and adding to this were concerns about its ease of use among a wide range of workers.