Savings Bank Life Insurance of Massachusetts is a marketer's marketer: The century-old firm's direct sales force gets all of its leads from the marketing team.
For some consumers, social networking sites have taken on personality traits that reflect who they may log in as and communicate with. Facebook might be a boyfriend. LinkedIn is a boss. Twitter is filled with acquaintances to say "hi" to in the hall.
Now that buyers can use the Internet to research solutions, communicate with peers to get insider insights and remain somewhat anonymous during the interest and even consideration phases, B-to-B marketers are tasked to adapt their approaches to fit this new B-to-B prospect.
Trying to figure out what your approach should be in B-to-B social media groups, or how to craft your lead nurturing e-mails so they strike the right tone that gets and keeps your audience's attention? Maybe you could use some content marketing ideas or even good old-fashioned advice on generating additional sales from your existing customer base.
As the number of rented names sourced from direct mail has dwindled during the recession, one source of growing list volume is online-generated leads with postal mailing list addresses.
The first quarter of the year can be a challenging time to generate sales. So if you're looking for a reliable way to bring in revenue, the best place to start is by contacting your best customers. Not all customers are equal, and when you need sales fast, your best customers are the most likely to come through for you. So it's vital that you stratify your customers by a key metric.
Today many marketing executives are seeing degrading results from their campaigns. Traditional marketing techniques are rapidly being supplemented and even replaced by new channels. While more cost-effective than physical marketing events, virtual events offer another huge advantage: detailed information.
This month, let's take a look at some proven ways to generate more leads for your product or service. Here are just eight time-tested, practical ideas you can put to use in your direct mail, email, advertising or on your website.