Lead Generation

Direct Mail for the Digital Age
August 23, 2018 at 2:43 pm

Misrepresentation in cold email outreach and social selling is rampant. In fact, it’s becoming a mainstream idea. The result is a popular, yet ineffective, sales email best practice among inside sales teams. I’m talking about blatant lying. Faking sincere interest in a prospect as a means to tricking them into a self-centered pitch and/or meeting […]

10 Tips to Find Your Best B2B Prospects
July 24, 2018 at 8:00 am

Lead generation is a major goal of B2B marketing departments. Let’s review the top tools and techniques to find B2B prospects today.

An Ode to the King of Marketing Channels: Emails
July 12, 2018 at 10:24 am

Misrepresentation in cold email outreach and social selling is rampant. In fact, it’s becoming a mainstream idea. The result is a popular, yet ineffective, sales email best practice among inside sales teams. I’m talking about blatant lying. Faking sincere interest in a prospect as a means to tricking them into a self-centered pitch and/or meeting […]

Should B2B Marketers Invest in Telemarketing for Lead Gen?
July 11, 2018 at 10:23 am

Misrepresentation in cold email outreach and social selling is rampant. In fact, it’s becoming a mainstream idea. The result is a popular, yet ineffective, sales email best practice among inside sales teams. I’m talking about blatant lying. Faking sincere interest in a prospect as a means to tricking them into a self-centered pitch and/or meeting […]