Lead Generation

10 Reasons You'd Be Crazy Not to Use Direct Mail to Drive Website Traffic
April 6, 2018 at 2:35 pm

Is the difference between sales and marketing automation confusing you? There’s a reason why. Sales teams are being pushed to hit prospecting “activities” numbers — to the exclusion of making those activities count. As one of my students selling enterprise software put it, “I’m glad to send out X number of emails per week and […]

Email Capture Value Force Checklist
March 20, 2018 at 11:10 pm

Is the difference between sales and marketing automation confusing you? There’s a reason why. Sales teams are being pushed to hit prospecting “activities” numbers — to the exclusion of making those activities count. As one of my students selling enterprise software put it, “I’m glad to send out X number of emails per week and […]

How to Use Data to Power Up Your Customer Acquisition
December 28, 2017 at 12:50 pm

Is the difference between sales and marketing automation confusing you? There’s a reason why. Sales teams are being pushed to hit prospecting “activities” numbers — to the exclusion of making those activities count. As one of my students selling enterprise software put it, “I’m glad to send out X number of emails per week and […]

Create a Content Strategy for Any Business
November 30, 2017 at 2:54 pm

Is the difference between sales and marketing automation confusing you? There’s a reason why. Sales teams are being pushed to hit prospecting “activities” numbers — to the exclusion of making those activities count. As one of my students selling enterprise software put it, “I’m glad to send out X number of emails per week and […]