Companies need to take a serious look at their digital ad programs, make needed adjustments, and prepare sales teams for success.
How you ask customers to do these tasks makes a significant impact on the likelihood they will take these actions.
I recently caught up with Dan McDade, a longtime B2B practitioner in lead qualification and nurturing.
Marketing is no different. Leaders must balance segmentation and resources.
Augmented reality is still an emerging technology, but there is evidence that the market for AR is likely going one way: up.
As marketing leaders, we sometimes inadvertently lead our teams astray in demand generation efforts.
For the June edition of Print Solutions, publisher Earth Island wanted to show their readership what’s possible with digital print and variable data. To reach beyond the normal forms of personalization, they turned to locr for geomarketing solutions. This one-off project not only created great engagement with magazine readers but also demonstrated how printing industry […]
AI can help conversion rates through techniques that aggregate “weak learners” together and make them function as a stronger learners.