Lead Generation

Direct Mail for the Digital Age
August 23, 2018 at 2:43 pm

For many retailers, a customer purchase is considered mission accomplished. Customers are then routinely tossed back into the day-to-day promotional marketing fold in search of the next customer-conversion opportunity. But customers are not commodities. Treating them as such can cause them to feel under-appreciated, under-valued, and may actually be harming your brand.  It’s time to […]

10 Tips to Find Your Best B2B Prospects
July 24, 2018 at 8:00 am

Lead generation is a major goal of B2B marketing departments. Let’s review the top tools and techniques to find B2B prospects today.

An Ode to the King of Marketing Channels: Emails
July 12, 2018 at 10:24 am

For many retailers, a customer purchase is considered mission accomplished. Customers are then routinely tossed back into the day-to-day promotional marketing fold in search of the next customer-conversion opportunity. But customers are not commodities. Treating them as such can cause them to feel under-appreciated, under-valued, and may actually be harming your brand.  It’s time to […]

Should B2B Marketers Invest in Telemarketing for Lead Gen?
July 11, 2018 at 10:23 am

For many retailers, a customer purchase is considered mission accomplished. Customers are then routinely tossed back into the day-to-day promotional marketing fold in search of the next customer-conversion opportunity. But customers are not commodities. Treating them as such can cause them to feel under-appreciated, under-valued, and may actually be harming your brand.  It’s time to […]