Companies need to take a serious look at their digital ad programs, make needed adjustments, and prepare sales teams for success.
How you ask customers to do these tasks makes a significant impact on the likelihood they will take these actions.
I recently caught up with Dan McDade, a longtime B2B practitioner in lead qualification and nurturing.
Marketing is no different. Leaders must balance segmentation and resources.
Augmented reality is still an emerging technology, but there is evidence that the market for AR is likely going one way: up.
As marketing leaders, we sometimes inadvertently lead our teams astray in demand generation efforts.
JOSERA is a well-known pet food manufacturer based in northern Bavaria, Germany. Since 2014, JOSERA has used an innovative multi-channel program to drive retail traffic, increase sales and create more brand awareness. JOSERA feeds website visitor data to geomarketing expert locr, who create personalized maps that are printed and sent out together with welcome packs […]
AI can help conversion rates through techniques that aggregate “weak learners” together and make them function as a stronger learners.