Lead Generation

How to Humanize Your Marketing Forms
July 14, 2020 at 3:25 pm

The marketing automation journey often begins with a form fill, but that doesn’t mean you have to communicate like a robot. Here are some ideas to get your creative juices flowing on how you can humanize your marketing forms to improve performance.

10 Best Practices for Leveraging a Virtual Event
March 24, 2020 at 8:00 am

Conferences are an excellent way for marketers to make connections with peers, vendors, and often prospects. However, traveling to a conference often isn't possible for myriad reasons; therefore, a conference offered as a virtual event still provides the opportunities of connection, as well as professional development — all from the comfort of one's desk.