Social media marketing is the most effective lead generation tactic, say a plurality of digital marketers (47%) responding to recent
Lead generating in the digital channel can feel like it’s all about the last click, but that’s not the case. Customers come to
The key to the successful adoption of a CDP is a deep understanding of the use cases and how they apply to your organization.
Is the difference between sales and marketing automation confusing you? There’s a reason why and it’s ugly.