Marketing is no different. Leaders must balance segmentation and resources.
Augmented reality is still an emerging technology, but there is evidence that the market for AR is likely going one way: up.
As marketing leaders, we sometimes inadvertently lead our teams astray in demand generation efforts.
To tell the story of a new McNellie’s Restaurant, TPSi combined the power of printed communications and locr geomarketing solutions for a direct mail campaign.
Mortgage loan originators are racing to qualify inbound prospects with the greatest likelihood of conversion. But, they often run into costly speedbumps in the form of missing, false and inaccurate data.