AI-based software and apps can be used at every stage of the buyer’s funnel – Awareness, Consideration, Decision and Loyalty.
Customer acquisition is the most expensive part of marketing, but no company can afford to abandon marketing for new customers.
Credit unions offer a better deal for many Millennials, but to win them over, your marketing must embody and convey those advantages.
Customers will disqualify themselves before they ever talk to your sales team or get to your product page. Here’s why and how.
Conferences are an excellent way for marketers to make connections with peers, vendors, and often prospects. However, traveling to a conference often isn't possible for myriad reasons; therefore, a conference offered as a virtual event still provides the opportunities of connection, as well as professional development — all from the comfort of one's desk.
Content marketing isn’t bait for leads … it’s how we help our customers and prospects make better, informed decisions.
Being a successful marketer is more than bringing a creative mind to the table.
Email lead nurturing is a powerful way to create a tailored experience for each of your leads, and it doesn’t have to be complex.
A case study with “a return of over 1,000 times what we invested” on a lead generation campaign is one worth reading for any marketer.