Internet of Things
Last year, I reported on some of the things my students wrote about who gains from the value exchange of convenience-for-personal-data.
Voice response is the cutting-edge marketing ingredient that can transform so-so response into star power.
Search results for voice commands need to match what people actually say, instead of what marketers think they’ll say.
Some even claim that human behaviors are just algorithmic responses developed over past 70,000 years or so.
It’s difficult to overstate the digital marketer’s embrace of artificial intelligence.
IoT-enabled intelligent content is the future, and it will become increasingly important for customer acquisition and retention.
A few years ago, marketers might have dismissed it as a buzzword or a passing fad, but there’s no denying that in 2018, the Internet of Things (IoT) is here to stay. So what is IoT? At its essence, it’s simply the world we live in, where all things are connected to and by the Internet.
“Alexa, place an order for AAA batteries.” This simple request is just one example of the…