According to a recent Forrester Research report, interactive marketing is expected to reach $61 billion by 2012. This includes channels such as search engine marketing, online display advertising, e-mail marketing and other emerging media.
Seventy percent of respondents to an Accenture survey said they derive some revenue from new alternate forms of media -- such as downloading or watching TV programs on demand, digital advertising or user-generated content.
Just when you thought it was safe... While the economy has been a thorn in everyone's side over the past few weeks, we have heard some encouraging words about the online and digital marketing world. Online sales are up, we've heard, and digital marketing may increase in a recession. So all wasn't so bad.
If there truly is a rock star in the world of online lead generation, it is Ed Ojdana.
Had a great time at LeadsCon this week. I was invited to serve on an expert panel of judges for LeadsCon's "In the Spotlight' Company Showcase." The showcase, which took place on April 3, the first day of the first LeadsCon, provided a stage for some companies that may not be well known to a general audience, but had something truly unique to talk about.
According to a recently released study by consumer privacy organization TRUSTe and global market insight and information group TNS, consumers generally know that their internet activities are being tracked for purposes of targeting advertising. Are they OK with it? Not really. They study also revealed a high level of concern associated with that tracking, even when it isn't associated with personally identifiable information.
The goal of co-registration marketing is to build qualified, permission-based lists of potential customers with a genuine interest in your product or service.
Moving images, whether on film or video, can create magic. The supremacy of the television commercial is based on its much overstated ability to evoke a complex emotional/rational response that results in brand awareness, sales and loyalty.