Internet Marketing

5 Ways to Measure Social and E-mail Marketing Together
July 10, 2009

If a social marketing tactic can't be measured, does it still have value? The answer is, “Yes, in concept, but no in the harsh reality of today’s marketing budgets.” That’s why it’s smart to track your social marketing in the context of other online channels like e-mail, which can be easily measured and is already highly valued. Yet, how does one measure the impact of a conversation?

Moms Wield Powerful Influence Online
June 25, 2009

Moms have become a force to be reckoned with online. According to a recent report from digital marketing and media research firm eMarketer, moms comprise more than 40 percent of the adult female Internet population.

Report Finds Young Adults Using E-mail, Text Messaging Equally
June 25, 2009

The core group of young adults ages 18 to 24 send and receive just as much e-mail as they text. This was among the findings from a digital media report issued recently by Experian Marketing Services. Analyzing information across Experian’s pool of consumer data as well as its e-mail and online marketing data sources, the report uncovered several trends in consumer and business use of digital media, including:

7 Questions to Pose When Making E-investing Decisions
June 18, 2009

Marketers spend a lot of time today deciding how much to spend on their future online marketing efforts. They also work to determine how their marketing efforts will factor into consumer spending patterns across product categories and demographic segments. One way to come up with a clear-cut plan is to ask yourself crucial questions, suggested Gian Fulgoni, chairman and co-founder of comScore, during a session at the Internet Retailer Conference & Exhibition in Boston this week. He offered attendees seven such questions.

Dell Dude Doles Out Key Steps to Effective Ratings and Reviews Programs
June 18, 2009

Ratings and reviews have become prevalent on marketers' Web sites, but that doesn't mean they're being used effectively. During a session at the Internet Retailer Conference & Exhibition in Boston earlier this week, Stuart Wallock, senior manager of global community and personalization at Dell, offered best practices for incorporating ratings and reviews on Web sites. 

June 18, 2009

"I’ve been writing this blog for right at six years now and the benefits I’ve realized from doing so are very tangible. Without much hesitation I can say that it’s the single greatest business I asset I own. It’s led to countless interviews with national publications, my first book deal, and interaction with hundreds of thousands of small business owners. My blog is an incredible source of search engine traffic and exposure for my products and services, but even if none of that were true, knowing what I know now, I would still write a blog."

—June 15, "9 Hidden Benefits of Blogging," posted by John Jantsch, Duct Tape Marketing Blog