Internet Marketing

Current Trends and Predictions in Interactive Marketing
September 10, 2009

The rate of change in interactive marketing is astounding. And there's certainly plenty more change on the horizon. Here are some current trends and predictions on how this industry will change over the next few years: Convergence of online and offline information. Marketers will find more ways to easily converge online and offline data. This trend can be attributed to the following:

Manufacturers Putting Big Focus on Online Marketing
August 13, 2009

Forty-eight percent of respondents to a recent survey of manufacturers said online marketing will command a greater portion of their marketing budgets this year versus last year. This finding comes from a survey conducted in the first quarter of 2009 by GlobalSpec, a vertical search, information services and e-publishing company serving the engineering, manufacturing, and related scientific and technical market segment.

From the Trenches: Webinar Invite Best Practices
July 17, 2009

I typically count the spam email messages I get (yes, I’m an email geek at heart). With more webinars taking place as travel budgets get slashed, this week I counted 27 webinar invites in all shapes and sizes.

5 Ways to Measure Social and E-mail Marketing Together
July 10, 2009

If a social marketing tactic can't be measured, does it still have value? The answer is, “Yes, in concept, but no in the harsh reality of today’s marketing budgets.” That’s why it’s smart to track your social marketing in the context of other online channels like e-mail, which can be easily measured and is already highly valued. Yet, how does one measure the impact of a conversation?