NEW YORK (AdAge.com) -- Don't be surprised if the next time you're shopping on Target.com, Walmart.com or any other major retailer, you see ads -- sometimes for competing stores.
We've been waiting for this: A study by Outsell, to be released Monday, reveals that U.S. advertisers are spending more this year on digital media than on print. Long predicted, this Madison Avenue milestone has finally arrived thanks to a 9.6% boom in digital advertising in 2010.
If 2009 was the year of iPhone apps, then augmented reality may be the darling of 2010. It’s that Hollywood technology that’s found its way into Burger King banner ads, a slew of “must-have” smartphone apps, the cover of Esquire and soon Adidas shoes.
Google staked a claim on another corner of the technology universe Wednesday, saying it now wants to turbocharge your Internet connection. The company said it will begin in certain test markets to offer broadband service capable of delivering bits and bytes at speeds 100 times what most Americans now receive from their cable and telephone companies.
Advertisers that bought spots in this year's Super Bowl saw a sharp spike in online references relating directly to their brands, according to research conducted by Prophesee, a unit of Interpublic's Initiative that monitors and analyzes consumer conversations, blogs and other online social-media activity.
Banner ads, nearly given up for dead, are showing new life thanks to developments in the display ad business that could close the gap between ad spending on search and display ads.
Get ready, the next 10 years won’t be anything like the previous 10. Many processes will invert — in favor of customers. No longer will you “push” things through the supply chain. Instead, customers will “pull” items through. Consumers will pull services on demand. Marketing will change from outbound messaging to responding to queries. You won’t search for things; you’ll say what you're looking for and let things find you instead. Software will cost 10 percent of what it costs today, and it'll be much cheaper to maintain.
Southfield, Mich. and Westminster, CO – January 26, 2010: R. L. Polk & Co. and DataLogix announced today an exclusive relationship to enable householdlevel targeting of Polk automotive segments via DataLogix’ DLX Platform™ . For the first time, users of the DLX Platform can benefit from Polk’s Total Market Predictor™ (TPM) and its rich data of likely automotive ownership and purchase propensity for precise online marketing.
As more publishers are offering cost-per-lead advertising options, prices are going up, according to a study from cost-per-lead marketplace Pontiflex.
Marketers are also changing the way they use the qualified leads acquired through cost-per-lead advertising. Marketing leads—which can consist of either basic or premium information and are not resold like sales leads—are most often used to build out engagement initiatives. Social and community sites were the most popular way to engage leads, and the proportion of marketers using them increased from Q3 to Q4 2009. Qualified leads also received e-newsletters in increasing numbers
I came upon something very cool in my web travels last week. AdAge.com was showing a video of Jim Marggraff, chairman and CEO of a company called LiveScribe. He was discussing his company's Pulse Smartpen, a real pen that contains a computer and a high-speed infrared camera that can access the internet. When used with LiveScribe's dot paper — plain paper printed with microdots — the Smartpen enables a wide range of paper-based applications.