Unless you live under a rock, you've probably already heard about or read a July 30 Wall Street Journal article called "The Web's New Gold Mine: Your Secrets."
As summer hits its peak, shoppers have begun to think about heading back to school and retailers are attempting to redefine the back-to-school season.
The Direct Marketing Association released its Digital Marketing Practices and Trends report which tracks digital and traditional marketing methods.
Everyone knows the old saying, “The whole is greater than the sum of its parts.” It makes so much sense when put to use, so why is it rarely ever applied to marketing? Time and time again, the simple logic of an old adage has dramatically improved campaign performance.
I wanted to let you in on some exciting news: Jonathan Salem Baskin, author of "Branding Only Works on Cattle" and "Bright Lights and Dim Bulbs”, and CMO strategy columnist for Ad Age, has just be named the opening keynote speaker for the InterACT! conference, an educational forum for marketers, brand owners and service providers on cross-media direct marketing opportunities and strategies.
PreferenceCentral, a consumer loyalty building technology solution provider, yesterday announced results of a survey it conducted that found that 1,050 U.S. internet users are more likely to prefer targeted online ads when they're asked to make real-world, value-for-value trade-offs, such as free access to internet content.
(Weymouth, MA & Philadelphia - July 6, 2010) The InterACT! Conference, an educational forum for marketers, brand owners and service providers on cross-media direct marketing opportunities and strategies, has launched "Build-a-Buzz" Giveaway - a social networking contest for marketers (or anyone) who wants to win one of four cool prizes: an Apple iPad, HP Netbook, Amazon Kindle or American Express gift card.
t’s not just job-threatened journalists who are worried about the rise of low cost content generators like Demand Media and Associated Content.
A group of established content syndicators are concerned enough by these companies’ growing clout–and what they see as diminishing content standards on the Internet-that they are looking to do something about it. Officials from the three-year-old Internet Content Syndication Council, which includes members such as Procter & Gamble, Reuters and The Tribune Company, are circulating a document that could eventually evolve into an official doctrine on online content syndication.
The iPad launch has been manna to procrastinators everywhere, between all those endearing toddler/house pet and iPad videos, the countless tweets and retweets, and a guaranteed handful of daily news articles and blog posts (add this one to the count). Beyond a source for personal amusement, the iPad has turned out to be a surprising gift to the marketing community. I’ll get to that later, but let’s start with a dose of reality.