This month’s blog is all about the tools necessary to support a successful conversation. Over the last decade, I’ve had the privilege to be involved in building solutions that help brands connect and communicate with their customers and prospects. It's from that experience that I present the five most essential tools in creating and sustaining a successful conversation with customers and prospects.
"So many marketers make basic mistakes when it comes to online copywriting by trying to make web pages be all things to all people. The goal of effective SEO copywriting is that it start the sales cycle. Get a highly targeted prospect in the door, maybe a content landing page, and then start the engagement and attention from there. Conversion is just part of the process and probably not the first part of the process."
—John Jantsch, June 2, 2010
Women make 85 percent of the purchasing decisions in households, making them a powerful force and savvy demographic that must be spoken to in their language, on their turf and with careful consideration. Don’t worry, it’s not really that complicated! Women will share their preferences with marketers as long as they ask the right questions and show that they’re listening to their answers by sending them only what they want. Here are five key ways to reach them online.
(Weymouth, MA & Philadelphia, PA) April 14, 2010 - InfoTrends and North American Publishing Company (NAPCO), organizers of the InterACT! Conference, announced today that Pitney Bowes has signed as a Platinum Sponsor. InterACT! is an educational forum for marketers, brand owners and service providers on cross-media direct marketing opportunities and strategies. The event is scheduled for August 10-11, 2010 at the Crowne Plaza Chicago O'Hare in Rosemont, IL.
In "real life," the best way to start a conversation is either to ask people about themselves or to offer them something. Simple enough, but sometimes marketers forget these time-tested truths. Moms have high expectations of brands these days, and savvy moms don't easily give away money or their email addresses without getting something in return.
(Weymouth, MA & Philadelphia, PA) April 13, 2010 - InfoTrends and North American Publishing Company (NAPCO), organizers of the InterACT! Conference, announced today that GMC Software Technology has signed as a Platinum Sponsor. InterACT! is an educational forum for marketers, brand owners and service providers on cross-media direct marketing opportunities and strategies. The event is scheduled for August 10-11, 2010 at the Crowne Plaza Chicago O'Hare in Rosemont, IL.
(Reuters) - The further integration of Arabic language capabilities in internet and other technological architecture will grant millions access to the digital world, Microsoft and Google executives said.
Despite the ubiquitous buzz around social media, most small businesses today aren't using basic online tools readily available to them to help grow their businesses, according to the latest small business survey by Citibank.
As digital marketing enters a new decade, the need for reliable methods of online audience measurement is more prevalent than ever. While advancements in technology have created new forms of digital media, traditional audience measurement systems have failed to keep pace with changes in consumer behavior.