Internet Marketing

Making Marketing Greater Than the Sum of its Campaigns
July 15, 2010

Everyone knows the old saying, “The whole is greater than the sum of its parts.” It makes so much sense when put to use, so why is it rarely ever applied to marketing? Time and time again, the simple logic of an old adage has dramatically improved campaign performance.

Industrial Marketers Investing More Online
July 15, 2010

Forty-seven percent of 464 industrial marketers recently surveyed said they'll spend more than one-third of their budgets online in 2010, and 51 percent of them will invest more than they did in 2009.

Jonathan Salem Baskin, Author of "Branding Only Works on Cattle," to Keynote InterACT!
July 15, 2010

I wanted to let you in on some exciting news: Jonathan Salem Baskin, author of "Branding Only Works on Cattle" and "Bright Lights and Dim Bulbs”, and CMO strategy columnist for Ad Age, has just be named the opening keynote speaker for the InterACT! conference, an educational forum for marketers, brand owners and service providers on cross-media direct marketing opportunities and strategies.

InterACT! Conference Launches “Build-a-Buzz” Giveaway
July 8, 2010

(Weymouth, MA & Philadelphia - July 6, 2010) The InterACT! Conference, an educational forum for marketers, brand owners and service providers on cross-media direct marketing opportunities and strategies, has launched "Build-a-Buzz" Giveaway - a social networking contest for marketers (or anyone) who wants to win one of four cool prizes: an Apple iPad, HP Netbook, Amazon Kindle or American Express gift card.

Council to Counter Web Content Generators' Growing Clout?
July 7, 2010

t’s not just job-threatened journalists who are worried about the rise of low cost content generators like Demand Media and Associated Content.

A group of established content syndicators are concerned enough by these companies’ growing clout–and what they see as diminishing content standards on the Internet-that they are looking to do something about it.
Officials from the three-year-old Internet Content Syndication Council, which includes members such as Procter & Gamble, Reuters and The Tribune Company, are circulating a document that could eventually evolve into an official doctrine on online content syndication.

Should the iPad be in Your Channel Mix?
July 1, 2010

The iPad launch has been manna to procrastinators everywhere, between all those endearing toddler/house pet and iPad videos, the countless tweets and retweets, and a guaranteed handful of daily news articles and blog posts (add this one to the count). Beyond a source for personal amusement, the iPad has turned out to be a surprising gift to the marketing community. I’ll get to that later, but let’s start with a dose of reality.