Internet Marketing

Jonathan Salem Baskin, Author of "Branding Only Works on Cattle," to Keynote InterACT!
July 15, 2010

I wanted to let you in on some exciting news: Jonathan Salem Baskin, author of "Branding Only Works on Cattle" and "Bright Lights and Dim Bulbs”, and CMO strategy columnist for Ad Age, has just be named the opening keynote speaker for the InterACT! conference, an educational forum for marketers, brand owners and service providers on cross-media direct marketing opportunities and strategies.

InterACT! Conference Launches “Build-a-Buzz” Giveaway
July 8, 2010

(Weymouth, MA & Philadelphia - July 6, 2010) The InterACT! Conference, an educational forum for marketers, brand owners and service providers on cross-media direct marketing opportunities and strategies, has launched "Build-a-Buzz" Giveaway - a social networking contest for marketers (or anyone) who wants to win one of four cool prizes: an Apple iPad, HP Netbook, Amazon Kindle or American Express gift card.

Council to Counter Web Content Generators' Growing Clout?
July 7, 2010

t’s not just job-threatened journalists who are worried about the rise of low cost content generators like Demand Media and Associated Content.

A group of established content syndicators are concerned enough by these companies’ growing clout–and what they see as diminishing content standards on the Internet-that they are looking to do something about it.
Officials from the three-year-old Internet Content Syndication Council, which includes members such as Procter & Gamble, Reuters and The Tribune Company, are circulating a document that could eventually evolve into an official doctrine on online content syndication.

Should the iPad be in Your Channel Mix?
July 1, 2010

The iPad launch has been manna to procrastinators everywhere, between all those endearing toddler/house pet and iPad videos, the countless tweets and retweets, and a guaranteed handful of daily news articles and blog posts (add this one to the count). Beyond a source for personal amusement, the iPad has turned out to be a surprising gift to the marketing community. I’ll get to that later, but let’s start with a dose of reality.

13 Multichannel Marketing Tactics (of 35) to Improve E-Marketing Profitability Tomorrow
July 1, 2010

In "The Bucket List: Technology's Impact on Catalog Marketing — 35 Strategies That Will Improve Company Profitability Tomorrow," Kevin Hillstrom focused on what he calls "multichannel forensics," analyzing customer interactions as they buy from various channels and various brands. "Five years from now," Hillstrom said, "our customers are going to be very different ... I want to be able to test different strategies today so I can have my business prepared for 2015."

Industry Experts Weigh In: Marketing That Matters
June 23, 2010

Earlier this month, I participated in a professional development and networking event for alumni of the Integrated Marketing Communications (IMC) graduate program at Northwestern University's Medill School of Journalism. I spoke with some of my colleagues about how they define performance marketing and what they envision for the next generation of performance marketers, and they shared valuable insights about its growth and accountability.