Internet Marketing

Building a Better Banner Ad
December 13, 2010

Pity the standard banner ad, the workhorse of the webpage. It does not dazzle with video or rich media or annoy visitors by popping up or under other content.

Starbucks Roasts the Competition, Tops Online Media Impact Rankings
December 9, 2010

Starbucks garnered a media-buy purchase equivalent of $67.8 million in free brand exposure through online news media, social media and Twitter between September and November 2010, placing it at the top of online media impact value rankings in the first Fast Food Industry Media Value Report from media measurement technology firm General Sentiment.

Internet Ads Will Lead the Way in 2011
December 6, 2010

Worldwide advertising spending will continue to recover next year, led by expanded Internet marketing and outlays in emerging economies, according to researchers at ZenithOptimedia Group Ltd. and Magna Global.

Product Listing Ads Available to All Advertisers
December 3, 2010

Today we're announcing that Product Listing Ads is coming out of beta. Starting today, and rolling out completely over the next week, all U.S. advertisers can start using Product Listing Ads.

Hulu Hassled With Online Ad Argument
November 29, 2010

Hulu is facing competition from the likes of Google TV and a new streaming-only subscription service from Netflix, but one of its bigger challenges may be growing pains felt within its group of owners.

Online Ads are Most Appealing to Hispanics
November 19, 2010

A recent comScore study says 31 percent of U.S. Hispanics enjoy watching ad messages compared to 19 percent for non-Hispanic consumers. U.S. Hispanic also have higher expectations when it comes to entertaining ad messages, with 48 percent anticipating online ads to be entertaining compared to 39 percent for non-Hispanics.

Click-Through Ad Rates Stagnate
November 19, 2010

The debate over whether click-through rates capture the full influence of online display advertising continues to remain top-of-mind for ad executives. Most believe this is only a partial measurement of online ad success. And although CTRs have declined steadily for the past few years, online ads continue to have an increasing influence on conversions and sales.

WildTangent to Sponsor Social Gaming Scene
November 18, 2010

A new generation of advertisers is willing to help pick up the tab for tractors, weapons, experience points and other virtual goodies. Game marketer WildTangent is entering the fray with its own way for advertisers to reach 350 million casual gamers by paying for their virtual goods.