Only fools say “no” to 25,000 to 40,000 good-paying jobs.
Marketers are relying heavily on universal discounting, indicating that promotions play a central role in customer acquisition.
No matter what end or area of retail you’re in, eye tracking can help you assess, understand and, ultimately, influence buyer behavior.
There, once again, is the age-old privacy paradox, which predates our digital selves.
Last month, I talked about factors marketers should consider for attribution rules. Here, I would like to get a little deeper.
With the digitization of consumption patterns, being present on all channels is no longer enough to capture the attention of consumers.
Last week, I had a dream — and in it, Karen Carpenter and I were friends. The following night, I had a similar dream.
It’s difficult to overstate the digital marketer’s embrace of artificial intelligence.
Marketers we surveyed are spending 22% of their budgets on Google Ads, mostly on search and display advertising.