This summer — this “nutritional” label for commercially available audience data will be ready for marketplace use.
Amazon is gaining advertising market share after a long period where Google and Facebook have been dominant leaders. Although Amazon's digital ad revenue in Q1 2019 lagged behind record numbers reported in the previous quarter, ad sales continue to grow year-over-year, and the e-commerce giant has set its sights on the global digital ad market.…
But what if “they” — starting with policymakers in this country — took the extreme step of mimicking Europe?
For quite some time the digital advertising world has been described as a duopoly between Google and…
Companies need to take a serious look at their digital ad programs, make needed adjustments, and prepare sales teams for success.
A bill in Congress would assign the U.S. Securities and Exchange Commission with the task of determining the worth of consumer data.
Digital marketers see future lifetime value is always bigger when you’re going to live another 50 to 70 years.
E-commerce has had to overcome several barriers in its relatively short lifespan.