The benefits of focusing on contextual performance in digital, and especially video, are twofold.
When it first launched, Flash was the answer to a static Web, providing rich animation and action.
Direct marketers felt excited about 1:1 marketing, and even vindicated.
Joe Biden now joins Jeb Bush, President Donald Trump, Google, Marketo, and Dell in notable domain name foibles.
As marketers seek deeper efficiencies to maximize digital revenue, the concept of in-housing…
This summer — this “nutritional” label for commercially available audience data will be ready for marketplace use.
Amazon is gaining advertising market share after a long period where Google and Facebook have been dominant leaders. Although Amazon's digital ad revenue in Q1 2019 lagged behind record numbers reported in the previous quarter, ad sales continue to grow year-over-year, and the e-commerce giant has set its sights on the global digital ad market.…
But what if “they” — starting with policymakers in this country — took the extreme step of mimicking Europe?