Spin a Global Web
October 4, 2006

The potential in the global marketplace is huge. By 2007, 1 billion people will have access to the Internet; 70 percent of these people will speak a language other than English. In fact, there currently are 128 million Chinese-speaking Internet users alone. This number is predicted to double within the next five years. Studies show these Internet users are just like the rest of us: They heavily rely on Web sites in their native language to perform most tasks. What does this mean for marketers trying to reach these markets via the Web? Something many companies are not paying enough attention to: localization. To reach non-English

Global Update: Getting Paid Online
June 1, 2006

The industry’s come a long way since merchants first began to use the Internet to sell products to a global audience. Once upon a time, credit cards were the only possible way to accept payment via the Internet. A host of alternative methods now exist to transfer money between customers and marketers. These payment methods can be divided into two types: those appropriate across multiple markets, and those that must be set up in each local market you target. Going Global When taking a global approach to international sales, you essentially decide to treat every customer the same, regardless of his or her geographic location. These

Get Paid: Multiple Channels Add Power to International Campaign
September 1, 2004

As the international marketplace becomes increasingly sophisticated, and international markets continue to grow both in strength and scope, U.S. marketers are rethinking their global strategies. While many companies have tested the international waters via one channel, such as the Internet, retail or direct mail, few have reached their full international growth potential using a single-oar approach. When you rely on a mix of vehicles, you can strengthen response for each channel employed, especially when you include two or more of mail, periodicals, telemarketing, radio/television, package inserts, card decks, Internet or e-commerce. From years of experience in the domestic marketplace, we know that appropriate use

Outsource Solutions: International
July 1, 2004

Maximize Your Overseas List Dollars Mailing an international campaign is not an inexpensive proposition, but often your in-the-mail costs are higher than they need be. One way international direct marketers can reduce their mailing costs and get the maximum benefit from their overseas mailings is by working closely with their list broker. To find out what needs to be done, Target Marketing spoke with veteran international direct marketing consultant and list broker May Katz, president of Direct Media International. “Reducing your list or mailing costs is not about squeezing the front end,” stresses Katz. “It’s how to get the most bang for your buck.”

January 1, 2004

By Lisa Yorgey Lester Direct marketing is growing in this southern European country, which is approximately twice the size of Oregon. Fueling this growth are advances in printing and distribution, increased credit card usage, and a migration of the urban population out of cities and into more residential areas. Mail-order and DRTV marketing have grown in response to more women joining the workforce and seeking time-saving alternatives to traditional shopping. Capital: Madrid Population: 40.2 million (July 2003 est.) Language(s): Spanish Currency: Euro Exchange Rate: 0.85 EURO = $1 U.S. (as of Nov. 13, 2003) GDP per Capita: $20,700 (2002 est.) Direct Mail: 66.2 pieces