The State of B2B Marketing in India
December 14, 2018 at 8:00 am

To get some insight into what’s going on in B2B marketing here, I tapped the brain of Sudhi Seshadri, dean and professor of marketing.

Case Study: How the UPS Store Increased Conversions by 34%
June 13, 2017 at 2:52 pm

As we prepare ourselves for federal (and state) legislation around privacy and advertising, it’s worth taking account of our own industry’s self-regulated programs — both those here at home and worldwide. Why? Because even in an age of regulation, self-regulation — and adherence to self-regulatory principles and ethics codes of business conduct — matter. One […]