International

The State of B2B Marketing in India
December 14, 2018 at 8:00 am

To get some insight into what’s going on in B2B marketing here, I tapped the brain of Sudhi Seshadri, dean and professor of marketing.

Case Study: How the UPS Store Increased Conversions by 34%
June 13, 2017 at 2:52 pm

I was teaching B2B digital marketing to master’s degree students at San Andres University in Buenos Aires again this summer. The students were pretty enthusiastic about the concepts and tactics I shared. So, I decided to look into what’s going on in B2B marketing in Argentina, overall. Thanks to an introduction from the longtime agency […]