International

The State of B2B Marketing in India
December 14, 2018 at 8:00 am

To get some insight into what’s going on in B2B marketing here, I tapped the brain of Sudhi Seshadri, dean and professor of marketing.

How to Create Marketing Content
August 9, 2017 at 4:50 pm

This fall, I enjoyed a few months of teaching at Indian Institute of Management Bangalore, and learning much about Indian business and life. To get some insight into what’s going on in B2B marketing here, I tapped the brain of Sudhi Seshadri, who is dean and professor of marketing at MYRA School of Business in […]

Case Study: How the UPS Store Increased Conversions by 34%
June 13, 2017 at 2:52 pm

This fall, I enjoyed a few months of teaching at Indian Institute of Management Bangalore, and learning much about Indian business and life. To get some insight into what’s going on in B2B marketing here, I tapped the brain of Sudhi Seshadri, who is dean and professor of marketing at MYRA School of Business in […]

4 Basic Rules to Increase the Bottom Line with Marketing Automation
June 13, 2017 at 2:40 pm

This fall, I enjoyed a few months of teaching at Indian Institute of Management Bangalore, and learning much about Indian business and life. To get some insight into what’s going on in B2B marketing here, I tapped the brain of Sudhi Seshadri, who is dean and professor of marketing at MYRA School of Business in […]

7 Translation Tools for Worldwide Marketers
April 3, 2017 at 4:39 pm

This fall, I enjoyed a few months of teaching at Indian Institute of Management Bangalore, and learning much about Indian business and life. To get some insight into what’s going on in B2B marketing here, I tapped the brain of Sudhi Seshadri, who is dean and professor of marketing at MYRA School of Business in […]