Insert Media

Insert Media Is in Disused Stasis
May 8, 2017 at 8:00 am

As energetic as the creators and distributors of insert media are, 62 percent of marketers aren’t jazzed enough about the marketing

Denny’s Zinger: The Power of Print
June 3, 2015 at 8:00 am

“Print is dead,” goes the current digi-kiddies’ marketing mantra. “Spend all your money on e-commerce.” The first image in the media p

Making Native Ads Work for You
May 5, 2015

Imagine buying your way onto the front page of The New York Times or The Wall Street Journal with a long editorial story about yourself or your company. The type style and look are identical to the real thing. The only difference: a small notice that says, "Sponsored Content."

Denny's Zinger: The M.O.T. Measurement of Economy
November 5, 2014

Back in the last century, the way to sell kitsch—useless stuff bought on impulse—was to place a mail order ad in TV Guide. It was a cathedral of junk, stuffed full of opportunities to acquire

Denny’s Daily Zinger: Marketing to the Mega-Rich - The Ultimate Free-Standing Insert (FSI) Program
August 14, 2014

My colleague and client, Bob Doscher, loves FSIs. "When a Valassis FSI ('shared mail') goes out, CEOs of love it!" Doscher once said to me. "When these cents-off coupons are delivered, he can look out the window and see the trucks full of his products leaving the warehouse to stock supermarket shelves." FSIs are generally for down-market products and cashed in by those who love savings.

Valassis Bought by Harland Clarke for $1.8 Billion
December 19, 2013

Harland Clarke Holdings, the company that probably provided you with your checkbook and various business forms, announced on Wednesday that it would buy Valassis Communications, a publicly traded integrated marketing company, for $1.84 billion in cash. Valassis, based in Livonia, Mich., provides direct marketing products, including coupon dispensers in grocery aisles, newspaper inserts, social media promotions and online display advertising. Among its brands is RedPlum coupons. Valassis also partners with the National Center for Missing and Exploited Children to distribute pictures as part of the “Have You Seen Me?” campaign.