All across the nation, the healthcare delivery system is consolidating, producing organizations with larger geographic footprints.
In this episode, Melissa looks at the latest campaign from Cigna’s “Go. Know. Take Control” initiative.
Pharmacist Chris Maguire details a typical day as a marketing manager for a medical technology company.
Spending on healthcare industry marketing has increased sharply over the past two decades.
AI will replace “repetitive” jobs — those tasks that can be automated, like robots are doing in factories.
Highmark Health refreshed its “New to Medicare” direct mail package, using a personalized drip campaign.
CVS Health plans to reduce the amount of store space devoted to retail and shift more to healthcare.
In 2007, insurers, state regulators and federal officials gathered before a Senate committee to answer a nagging question.
Our system for new pharmaceuticals and medical devices requires approval from the FDA before companies are allowed to market it.
The EEOC estimates that the vast majority of inappropriate behavior in the workplace goes unreported.