Healthcare marketers, are you at the kid’s table or the grown-ups table?
The inability to compare prices is an often-cited reason for why healthcare hasn’t fully evolved into a consumerism model.
It’s Open Enrollment season in health care. High-profile marketing campaigns tend to overshadow a new wrinkle — patient attribution.
Best Buy’s health tech offerings seem to be similar to Life Alert’s tech — a button device, mobile and app options, and a call center.
The anti-vax movement is a sign of a larger issue facing healthcare — growing public mistrust of science.
How and where you choose to elevate your brand — including sponsorships — is a reflection of you.
As we enter the fall, healthcare marketers should be starting their push for Medicare enrollees to schedule an Annual Wellness Visit.
Bit by bit, Google has been changing the terms of its SEO strategy deal with healthcare marketers.
At the ANA International ECHO Awards last year, many of my judging colleagues saw this Destination Pride campaign from PFLAG Canada.
As healthcare marketers and communications professionals, this swirl of forces hits close to home.