At the ANA International ECHO Awards last year, many of my judging colleagues saw this Destination Pride campaign from PFLAG Canada.
As healthcare marketers and communications professionals, this swirl of forces hits close to home.
What does it mean for healthcare marketing when every refresh of the web browser seems to include another story related to healthcare?
All across the nation, the healthcare delivery system is consolidating, producing organizations with larger geographic footprints.
In this episode, Melissa looks at the latest campaign from Cigna’s “Go. Know. Take Control” initiative.
Pharmacist Chris Maguire details a typical day as a marketing manager for a medical technology company.
Spending on healthcare industry marketing has increased sharply over the past two decades.
AI will replace “repetitive” jobs — those tasks that can be automated, like robots are doing in factories.
Highmark Health refreshed its “New to Medicare” direct mail package, using a personalized drip campaign.
CVS Health plans to reduce the amount of store space devoted to retail and shift more to healthcare.