Companies need to be thinking about their brand communication and how they manage their reputation during these challenging times.
Recent content marketing educated health system stakeholders and consumers about the opioid epidemic and advocated for solving it.
As healthcare marketers, you live in multiple worlds. Of course you are a professional.
Healthcare marketers, are you at the kid’s table or the grown-ups table?
The inability to compare prices is an often-cited reason for why healthcare hasn’t fully evolved into a consumerism model.
It’s Open Enrollment season in health care. High-profile marketing campaigns tend to overshadow a new wrinkle — patient attribution.
Best Buy’s health tech offerings seem to be similar to Life Alert’s tech — a button device, mobile and app options, and a call center.
The anti-vax movement is a sign of a larger issue facing healthcare — growing public mistrust of science.
How and where you choose to elevate your brand — including sponsorships — is a reflection of you.