Direct Mail for Nonprofit Fundraising
October 1, 2015 at 8:00 am

One of the most common industries to use direct mail is the nonprofit sector. With the economic hard times, many nonprofits have …

Donations During Crisis: Josh Duggar and How Fundraisers, Churches Can Navigate a Tricky National Conversation
May 28, 2015 at 6:23 pm

My close friends are very concerned about their children right now. Chances are, marketers are thinking more about whom their children encounter, too. For sexual assault and religious organization fundraisers, the thoughts brought about by Josh Duggar's apology after he, one of the stars of TLC's "19 Kids and Counting," was accused of molesting five young girls are quite different.

Curiosity Killed the Seal
May 14, 2015

Emotions can be one of the strongest motivators. It’s how musicians move audiences to tears, filmmakers win awards, and also how

How to Use Icons in Direct Mail
May 7, 2015

In any communication, clarity is crucial. This is especially true of direct mail, traditionally relying on copy and design. Like never before, marketers are deploying icons and pictograms in their direct mail packages.

Engage Donors by Mailing Maps
December 30, 2014

Freemiums have long been a staple of direct mail fundraising, but sometimes, they are not connected to an organization’s mission.