After months of speculation, Hillary Clinton joined the 2016 race for the presidency with a direct mail fundraising appeal. Join Who’s
Learn how nonprofits can leverage their accounting systems to effectively meet and comply with ever evolving regulations & standards.
In 1969, I signed on to the John Lindsay mayoral Republican-Liberal primary campaign in New York City. For two and a half months …
My close friends are very concerned about their children right now. Chances are, marketers are thinking more about whom their children encounter, too. For sexual assault and religious organization fundraisers, the thoughts brought about by Josh Duggar's apology after he, one of the stars of TLC's "19 Kids and Counting," was accused of molesting five young girls are quite different.
In any communication, clarity is crucial. This is especially true of direct mail, traditionally relying on copy and design. Like never before, marketers are deploying icons and pictograms in their direct mail packages.