Fundraising

Donations During Crisis: Josh Duggar and How Fundraisers, Churches Can Navigate a Tricky National Conversation
May 28, 2015 at 6:23 pm

My close friends are very concerned about their children right now. Chances are, marketers are thinking more about whom their children encounter, too. For sexual assault and religious organization fundraisers, the thoughts brought about by Josh Duggar's apology after he, one of the stars of TLC's "19 Kids and Counting," was accused of molesting five young girls are quite different.

How to Use Icons in Direct Mail
May 7, 2015

In any communication, clarity is crucial. This is especially true of direct mail, traditionally relying on copy and design. Like never before, marketers are deploying icons and pictograms in their direct mail packages.

4 #GivingTuesday Donor Onboarding Tips
December 3, 2014

Yesterday was #GivingTuesday. It's the holiday season and consumers are in a giving mood. How do fundraisers ensure that mood doesn't melt with the snow? An onboarding strategy could prove the trick. On Monday, The Chronicle of Philanthropy predicted the social media event started in 2012 by the United Nations Foundation and New York's 92nd Street Y would raise $40 million or more for various nonprofits. Tom Held writes that #GivingTuesday works as a hangover cure, meant to "counter the commercialism of Black Friday and Cyber Monday with caring and giving." (Shoppers spent tens of billions of dollars between Thanksgiving Day and Cyber Monday.) A major problem for fundraisers, though, is many donors only give once.

Social Action and Politics Top Fundraising Emails
November 6, 2014

More than 38,000 unique fundraising emails were received by Who’s Mailing What! between October 2013 and September 2014. These emails had an average word count of 472.9 and 19 percent were personalized.One-fourth of the emails (9,827) were for Social Action (Causes) and more than 2,000 in this category were personalized.

When Viral Attacks: An ALS Assoc. Story
September 3, 2014

Brand reputation matters. While there are plenty of success stories in this world of fragmented media, there are also plenty of horror stories. The ALS Association learned this all too well during the long Labor Day weekend. Fundraisers and marketers have options for protecting their reputations and three of those tips are detailed below.

Start Fundraising Planning Now
September 1, 2014

Hallmark Channel celebrated the holidays in July, beginning more than a week of themed movies on the Fourth. Many retailers offer "Christmas in July" sales. Fundraisers may think they have a break from preparations until closer to the days when donors feel more empathy for others or a deeper need to find a tax deduction. But they're wrong, according to Blackbaud's "2013 Charitable Giving Report."