It's been a rough year for publications, including magazines and newsletters. With some closing their doors, others reducing frequency, and others simply slashing staff but trying to maintain the same output (and quality), you'd expect to see less expensive efforts in the mail and fewer premiums in those mailings.
At its most basic level, the Web is an inquiry management environment. Consumers and businesspeople head online almost every day to source products and solutions that fit their needs. Depending on the urgency of their needs, they might request some sales literature or samples, or locate nearby retail outlets to check out the items in person. All the while, they have a host of competitive options at their fingertips—and then possibly just a phone call or short drive away.
It’s a pretty simple formula: Drive customers from high-cost channels like call centers into a low-cost channel like your Web site and save money. You likely will lower the cost to serve, give customers what they want and create a winning scenario for everyone. One problem—that’s generally how it works in a textbook but not in the real world.
Today, marketing departments are getting pressure to cut, cut and cut again, while still being held accountable for delivering measurable results. But instead of deciding between cutting budgets or personnel, is there another way to do more with your existing resources? One strategy is vendor consolidation, but how do you choose the right vendor?
One of the biggest developments in parcel shipping over the past decade is the increased use of consolidators. Consolidators compete against standard UPS and FedEx ground services by using a special rate from USPS called Parcel Select. The consolidators sort and drive the parcels to USPS Bulk Mail Centers (BMCs), Sectional Centers (SCFs) and local post offices. Delivery times normally increase by a few days over UPS ground, but Parcel Select rates are very low, so even with the consolidator's fees added on, the costs can be 30 percent less than standard UPS, USPS Priority Mail and FedEx rates.
Inventory management has come a long way since companies simply sent an employee into the warehouse with a clipboard and a pen. While some businesses still operate with offline inventory management systems, which now can be quite complex, many have opted for the dynamism of Web-based applications.
DHL and QuantumDigital team-up to bring new on-demand print service capability for customers Austin, TX – December 11, 2007 — QuantumDigital, the complete online service provider for direct mail, on-demand digital printing and eMarketing solutions, announced today that it has reached an agreement with DHL to locate two of its Xerox iGen3™ printers at DHL’s Wilmington, Ohio airport logistics hub. This second facility allows QuantumDigital to process and fulfill print orders as late as 2 a.m. and still have next-day business delivery. “This co-location strategy will significantly reduce the transportation and delivery costs for print orders that are generated in the Wilmington facility,” said
In today’s world of rising postage rates and increasing campaign costs, one of the top issues faced by direct marketers is the validity and reliability of their data. No one knows the value of data quality more than Creative Automation. This Sales Sheet highlights one of Creative Automation’s newest data management technologies, Data Quality Enhancer (DQE).
If you’re currently leveraging the Web to enhance your organization’s fulfillment efforts, you’re probably on to something. But if you haven’t yet integrated digital fulfillment in your marketing program, consider how it can help you achieve your goals and why it may behoove you to explore this approach. Perhaps your goal is to increase response, reduce time to market, improve customer satisfaction or gain a competitive advantage? Whatever it is, digital fulfillment may be precisely what your marketing program needs to reach that next level. Highly customized brochures, downloadable software, streaming videos and e-mail are among the formats being used to deliver requested information