LIDS, an omnichannel retailer of hats and other athletic apparel, partnered with Salesforce and its…
It’s nearly impossible to discuss subscriber experience without delving into the lifecycle.
Does the appropriate person cold email technique work? It seems to depend on what you sell and to whom. There’s plenty of debate.
Email marketing hacks come into play because the channel’s growing dominance in the online realm is indisputable. As per Statista, in
Your sales lead follow-up drip email sequence adds value. So how many conversations with buyers result? Not many? Here’s why.
LIDS, an omnichannel retailer of hats and other athletic apparel, partnered with Salesforce and its artificial intelligence-powered Einstein solution to improve the performance of its email program. Specifically, LIDS is using Einstein to help it get more accurate insight into its subscribers’ engagement and intent, and then customizing messaging for curated lists based on the […]