Most brands send a welcome email, but highly successful ones focus on an email onboarding series.
Unable to escape the deluge of political marketing overflowing my inbox, I’ve started wondering how the consultants justify their fees.
Data breaches: What once was an occasional security nightmare has become more frequent than many of us would like to admit.
Are you ready to get more out of your direct mail campaigns? Direct mail can be enhanced by adding Informed Delivery, see how.
The increased volume of data-driven marketing initiatives have taken digital marketing to the top spot in the media universe.
More marketers than ever rely on email as a primary means of customer engagement. But think about your inbox.
While web traffic has replaced a lot of foot traffic, one thing remains constant: consumers crave a great shopping experience.
It’s the junk food of marketing. We all know that the email batch and blast practice really isn’t good for anyone.