The impact of a breach on the marketing department is more than financial. It also affects email deliverability.
As marketers, we often focus on emails that drive a sale, with less consideration for the post-purchase emails a customer receives.
To better engage and monetize your audience, you have to know your audience.
The return process is a critical component of customer experience, and one marketers would do well to focus more time and effort on.
With consumers shopping more on mobile, there’s opportunity for marketers who invest in the experience to increase their bottom line.
More than half of retail marketers claim that email drives the highest percentage of revenue for…
Marketing automation annoyed me during my recent car-buying experience. I received emails sans context.
After each campaign effort, a good database marketer is supposed to study “what worked, and what didn’t,” using attribution rules.