Email lead nurturing is a powerful way to create a tailored experience for each of your leads, and it doesn’t have to be complex.
The success of your email program begins and ends with your sender reputation.
A marketer with whom I worked on a content marketing project wanted feedback on her team’s email marketing automation campaigns.
How many “fake” email metrics are out there — spurious traffic measured in opens, clickthroughs, and other engagement metrics?
For quite some time the digital advertising world has been described as a duopoly between Google and…
The higher on the totem pole the executive who leaped to a conclusion of email’s demise, the less likely to drill down into the data.
The best way to cut through the clutter and gain subscribers’ attention is with a killer subject line. It’s the first introduction to your brand, your offer, your products, or your content. Without attention-grabbing subject lines, your email strategy is dead on delivery.