A solid email marketing program should always be a part of your digital arsenal, now matter what’s going on in the world.
For today’s “What Were They Thinking?” post, Melissa shares some COVID-19 emails I’ve received from brands and nonprofits.
I’m no stranger to writing about disaster preparedness and crisis management. I live in an area…
As a result of recent changes in Google’s popular Gmail product, newsletter publishers need to…
If a marketer sends you 20 promotional emails in a month, is that too much? You may say “yes” without even thinking about it.
For years, email marketers have debated over what’s the just-right frequency for sending emails that effectively engage subscribers.
As you move into your 2020 marketing plan, pair these channels up in new and creative ways.