There is a pervasive myth that haunts program managers and hamper results: the bigger the email list, the better the results.
Maximize the perceived value of what your customers will get by clicking through your email, and increase your email clickthrough rate.
The story behind Campaign Monitor’s decision to merge with email marketing software providers Emma and Delivra.
Brands are sending customers GDPR emails asking them to opt in to share their personal data with companies in light of the new E.U.
Is the difference between sales and marketing automation confusing you? There’s a reason why and it’s ugly.