Marketing automation annoyed me during my recent car-buying experience. I received emails sans context.
After each campaign effort, a good database marketer is supposed to study “what worked, and what didn’t,” using attribution rules.
Healthcare marketing strategies that reflect preferences for positive customer experiences can be as much as twice as successful.
Why do so many marketers choose the path of least resistance, which often means communicating more, rather than better.
The USPS has brought back promotions for 2019. Do you have a planned strategy to not only save money on postage, but really stand out?
For many marketers, a successful holiday season can make or break yearly revenue numbers.
Out with the old marketing methods, in with the new: a common philosophy for heralding in any time of major change.
Letting customers choose to engage or not allows both sides to mutually qualify if a discussion is worthwhile. Calls to action do not.