E-mail

4 Email Marketing Writing, Designing Tips
August 3, 2018 at 8:00 am

Email marketing is an interconnected science. It was the first social channel and lives on in a similar way now, with marketers needing

Why Validation Is Key to a Successful Email Marketing Program
July 27, 2018 at 1:57 pm

LIDS, an omnichannel retailer of hats and other athletic apparel, partnered with Salesforce and its artificial intelligence-powered Einstein solution to improve the performance of its email program. Specifically, LIDS is using Einstein to help it get more accurate insight into its subscribers’ engagement and intent, and then customizing messaging for curated lists based on the […]