Last month, I talked about factors marketers should consider for attribution rules. Here, I would like to get a little deeper.
With the digitization of consumption patterns, being present on all channels is no longer enough to capture the attention of consumers.
The return process is a critical component of customer experience, and one marketers would do well to focus more time and effort on.
Data is easily one of the world’s most valuable resources and represents an opportunity to level…
It may still be a ways off, but watching robot delivery dogs in action at CES is a truly fascinating experience.
The New Year is a perfect time to give your e-commerce site the refresh that it needs. With the…
If your store’s doors are locked, three seconds is all it takes for a shopper to rattle the…
It may seem like retail’s in retreat, but new research shows that, at least for the holidays, consumers blend online and offline.
According to a poll by the American Psychological Association, holiday stress is a real thing that a majority of people experience.
For many marketers, a successful holiday season can make or break yearly revenue numbers.