D2C retailers increasingly recognize the importance of building lasting relationships directly with customers.
Nike announced that as part of the company’s focus on elevating consumer experiences, it will stop selling directly to Amazon.com.
I’m not sure when Ugly Christmas Sweaters became a thing, but this trend has gone awry for Walmart Canada this holiday season.
Advertising has played a vital role in the internet’s mass adoption.
Marketers may not consider customer data platforms (CDPs) as being key drivers of the return on investment of holiday season campaigns.
Cost is so much more than just dollars and cents. So once you get your pricing strategy right, don’t stop there.
About 26% of Americans have a disability, a 2019 report by the CDC estimates.