Pfizer Campaign Keeps Boomers Healthy
December 5, 2017 at 8:00 am

Selling medicine to sick people is easier than selling to healthy people. Anyone who markets vaccines can attest to that.

Is DRTV Fading Away?
May 3, 2017 at 8:00 am

Ideas that are ahead of their time and never really take off may have a lot to do with why direct response television appears to be

TV Ads Still King, Mobile Vying for Crown
June 22, 2016 at 8:00 am

While the ZenithOptimedia research doesn’t break out TV mass advertising vs. DRTV, it does show the traditional marketing channel in a