The shift away from Facebook isn’t a blip. It’s a highly visual example of a larger industry trend in which brands are looking to reprioritize their increasingly tight ad dollars in a way that not only resonates more deeply with their target audiences, but also affects true, meaningful change within their communities.
In this episode, Melissa looks at an out-of-home campaign for HBO’s “Watchmen” enhanced by augmented reality.
Today, the digital marketer has at-hand a veritable arsenal of tools to reach potential customers.
Viewability and intent signals provide advertisers with the tools to measure ad effectiveness and to determine optimal media spend.
Harry’s is what’s now classified as a direct brand. But is traditional direct marketing more powerful? Politically correct or not, “It
Amazon retargeting may happen soon, taking on Google for market share. Amazon is testing the product with “select merchants” this month
Marketers: This time, they came for you. U.S. brands using ad exchanges for their placements are getting conned by Russian hackers in a