Direct Response

Denny Hatch Remembers Jim Prendergast
January 19, 2017 at 8:00 am

James W. “Jim” Prendergast was literally a direct marketing legend in his own time. More than a decade before his death, the Direct

4 Ways to Push the Envelope
June 16, 2016 at 8:00 am

Remember that when creating your next campaign: Outer envelopes are your storefront. If no one enters, even the best salespeople