Direct Response

The Elements of Great Direct Marketing
April 19, 2017 at 9:07 am

The elements of great direct marketing have mostly remained unchanged. Target an audience, make an emotional connection, offer them …

Take It From This Copywriter — You Need a Lift!
March 24, 2017 at 8:00 am

There was a time when the term “direct marketing” pretty much only meant direct mail, because that was the only addressable channel out there. Then, of course, came direct space ads, radio and TV, telemarketing, and finally, the Internet. Throughout them all, the elements of great direct marketing have mostly remained unchanged. Target an audience, […]

Lead Generation Case Study: Customized Mailings to Drive Registrations
March 10, 2017 at 8:00 am

There was a time when the term “direct marketing” pretty much only meant direct mail, because that was the only addressable channel out there. Then, of course, came direct space ads, radio and TV, telemarketing, and finally, the Internet. Throughout them all, the elements of great direct marketing have mostly remained unchanged. Target an audience, […]

Denny Hatch Remembers Jim Prendergast
January 19, 2017 at 8:00 am

James W. “Jim” Prendergast was literally a direct marketing legend in his own time. More than a decade before his death, the Direct

4 Ways to Push the Envelope
June 16, 2016 at 8:00 am

Remember that when creating your next campaign: Outer envelopes are your storefront. If no one enters, even the best salespeople