Direct Response

Lead Generation Case Study: Customized Mailings to Drive Registrations
March 10, 2017 at 8:00 am

In Part One of our video series with Charlie Fusco, CEO of Synergixx, she explained her quantum media theory and how brands can benefit from it. In Part Three of this interview, Fusco talks about the importance of owning your customer data and the technology that can help you do just that. She also gets into content […]

Denny Hatch Remembers Jim Prendergast
January 19, 2017 at 8:00 am

James W. “Jim” Prendergast was literally a direct marketing legend in his own time. More than a decade before his death, the Direct

4 Ways to Push the Envelope
June 16, 2016 at 8:00 am

Remember that when creating your next campaign: Outer envelopes are your storefront. If no one enters, even the best salespeople