Direct Response

Managing New Media Dynamics
November 6, 2017 at 1:10 pm

This webinar will share market insight on how your peers are coping with the changes in media dynamics.

Cross-Channel Case History: The Planner Pad ® Organizer
August 24, 2017 at 8:00 am

Lately, I have been talking to several marketers that want to test direct response television advertising for their brands. Interestingly, these companies that want to test DRTV are category disruptors, born from the Internet. These are companies founded on direct relationships with consumers established through search engines and social media. The reasons to complement data-driven […]