Last week, I had a dream — and in it, Karen Carpenter and I were friends. The following night, I had a similar dream.
USPS has a goal — by Valentine’s Day, the agency wants to show its love for innovative direct mail.
Harry’s is what’s now classified as a direct brand. But is traditional direct marketing more powerful? Politically correct or not, “It
Direct brands are taking over. When I ran international TV for Fox, we only knew about two types of potential advertisers: blue-chip
If you’re in control of marketing and you’ve ignored the direct mail channel – you may be making a mistake.
Learn about the growing consumer demand for a combination of traditional and digital communication to make unique customer experiences.