Print isn’t dead, and direct mail is still a vibrant, innovative part of that story.
Enhancing your direct mail through paper, finishing, and coatings are great, but there is one more category to discuss.
Benjamin Franklin, one of America’s founding fathers and a tireless worker, is credited with the expression “Time is Money.”
Let’s just call them variable data presentations, says Ron Jacobs, CEO of Jacobs & Clevenger.
The more you embrace a direct response mindset, the greater your response, ROI, sales, and profits will be.
Direct marketers felt excited about 1:1 marketing, and even vindicated.
DTC brands are hot entities. Practically any consumer product can be translated to a paid subscription business model.
It’s challenging for direct response marketers to fit all of the key elements of a good direct response ad into a small space.
Without properly set-up conversion tracking, there’s no way to know where to allocate your marketing budget to maximize ROI.
Recently, I was reminded about the power of a strong brand by my 4-year-old granddaughter.