Enhancing your direct mail through paper, finishing, and coatings are great, but there is one more category to discuss.
Benjamin Franklin, one of America’s founding fathers and a tireless worker, is credited with the expression “Time is Money.”
Let’s just call them variable data presentations, says Ron Jacobs, CEO of Jacobs & Clevenger.
The more you embrace a direct response mindset, the greater your response, ROI, sales, and profits will be.
Direct marketers felt excited about 1:1 marketing, and even vindicated.
DTC brands are hot entities. Practically any consumer product can be translated to a paid subscription business model.
It’s challenging for direct response marketers to fit all of the key elements of a good direct response ad into a small space.
Without properly set-up conversion tracking, there’s no way to know where to allocate your marketing budget to maximize ROI.
Recently, I was reminded about the power of a strong brand by my 4-year-old granddaughter.
What’s the best approach to engage college kids in understanding direct marketing?