We creatives have been using data all along – we just focused on the qualitative end of it. Quantitative data is really just one more research tool to help us understand the value of the product, find the opportunities, and speak to customers in a way that will produce an action.
Two case studies in optichannel marketing used by real, medium-sized businesses to increase campaign effectiveness and ROI.
How you engage prospects sets the tone the customer relationship. Here are 3 omnichannel marketing tips to start off on the right foot.
Print isn’t dead, and direct mail is still a vibrant, innovative part of that story.
Enhancing your direct mail through paper, finishing, and coatings are great, but there is one more category to discuss.
Benjamin Franklin, one of America’s founding fathers and a tireless worker, is credited with the expression “Time is Money.”
Let’s just call them variable data presentations, says Ron Jacobs, CEO of Jacobs & Clevenger.
The more you embrace a direct response mindset, the greater your response, ROI, sales, and profits will be.
Direct marketers felt excited about 1:1 marketing, and even vindicated.