What do you carry in your wallet? If it's like mine, it's filled with discount devices -- gift cards, savings certificates, coupons and other ink-on-paper reminders of money-saving offers you have good intentions of using.
They're trying to get your attention. Can't you hear them? See, in case you're not already, they want you to get involved.
After each campaign effort, a good database marketer is supposed to study “what worked, and what didn’t,” using attribution rules.
Healthcare marketing strategies that reflect preferences for positive customer experiences can be as much as twice as successful.
The USPS has brought back promotions for 2019. Do you have a planned strategy to not only save money on postage, but really stand out?
USPS has a goal — by Valentine’s Day, the agency wants to show its love for innovative direct mail.
The Clark is a unique institution that functions as both an art museum and a center for research and higher education.