Direct Mail

Dissecting a Simple Winning Order Card
January 14, 2019

But consider Apple’s simple-looking iPad, which works incredibly well and does not at first reveal all the care that went into its making.

The Testimonial: 6 Keys to Making Them Work
January 14, 2019

The rise of social media and prevalence of online ratings and customer reviews on e-commerce sites tells us that today’s consumer values the opinion of her peers over that of the marketer or company.

Reply Devices That Really Deliver
January 14, 2019

Reply form. Order card. Action device. Whatever you call it, there’s no denying that little -- or sometimes big -- slip of paper carries a lot of weight.

12 Envelope Tips
January 14, 2019

According to the late godfather of direct marketing, Herschell Gordon Lewis: “The purpose of the carrier envelope, other than preventing its contents from spilling out onto the street, is to get itself opened.”

ABI Insurance Mail Loves Numbers
January 14, 2019

American Bar Insurance mailed an offer for a personal liability umbrella policy to members of the American Bar Association.

How to Maximize the Value of Discount Devices
January 14, 2019

What do you carry in your wallet? If it's like mine, it's filled with discount devices -- gift cards, savings certificates, coupons and other ink-on-paper reminders of money-saving offers you have good intentions of using.