Direct Mail

Engaging Envelopes: The Small Tactics
January 8, 2018 at 9:13 am

Small elements on an envelope can have a big impact. In this episode, Paul Bobnak highlights tactics to get your customers’ attention.

The Best Marketing of 2017
January 3, 2018 at 4:21 pm

When we sat down to talk about the best marketing of the year, Target Marketing’s editors brought a lot of nominations to the table. They included marketing that inspired us, campaigns that moved us ... in some cases just campaigns that made us go buy something.

Engaging Envelopes: Personal Touch
January 3, 2018 at 8:55 am

In this episode of “Engaging Envelopes,” direct mail consultant Paul Bobnak profiles envelopes that use down-home techniques.

Creative Direct Mail for 2018
December 22, 2017 at 8:00 am

Direct mail has been around for a very long time. If you continue to do the same old pieces you have been mailing in 2017 you will see

Engaging Envelopes: Lumpy Mail
December 18, 2017 at 8:00 am

Just what is inside that envelope? In this episode, Paul Bobnak shows how some marketers provoke curiosity with a bulky envelope.

Honda Pops Up in the Mail Stream
December 15, 2017 at 4:01 pm

In a recent mailing, automobile manufacturer American Honda Motor Co. chose to send a multi-fold self-mailer with a pop-up feature

Is Your Direct Mail Misunderstood?
December 7, 2017 at 8:00 am

Are your direct mail pieces engaging with your audience or are you talking over the audience? Do you use lingo that only people in the