Print isn’t dead, and direct mail is still a vibrant, innovative part of that story.
Direct mail already powers marketing results that provide a high ROI for savvy brands that use the medium wisely.
Invoca deployed account scoring to identify companies that fit its customer profile, and mailed dimensional mail kits to each one.
Enhancing your direct mail through paper, finishing, and coatings are great, but there is one more category to discuss.
Let’s just call them variable data presentations, says Ron Jacobs, CEO of Jacobs & Clevenger.
The last couple of times we discussed how paper and then finishing can enhance your direct mail ROI, now let’s look at coatings.
Last time, we discussed how paper can enhance your direct mail ROI. Now, it’s time to look at enhancing it with direct mail finishing.
In order to create direct mail that enhances your ROI, you need to come up with a strategy to get attention.
What direct mail experience do your customers and prospects get when they receive your mail pieces?