What do you carry in your wallet? If it's like mine, it's filled with discount devices -- gift cards, savings certificates, coupons and other ink-on-paper reminders of money-saving offers you have good intentions of using.
They're trying to get your attention. Can't you hear them? See, in case you're not already, they want you to get involved.
Marketers still see incredible value in direct mailings. What is it that they're seeing, and what are we missing?