Banks have long favored direct mail as a means of raising their profiles, showcasing offerings and cross-selling financial products.
Highmark Health refreshed its “New to Medicare” direct mail package, using a personalized drip campaign.
Lester Wunderman, who passed away at 98 last week, was a quiet giant among visionary innovators.
Last week, I had a dream — and in it, Karen Carpenter and I were friends. The following night, I had a similar dream.
They're trying to get your attention. Can't you hear them? See, in case you're not already, they want you to get involved.
Marketers still see incredible value in direct mailings. What is it that they're seeing, and what are we missing?