Last week, I had a dream — and in it, Karen Carpenter and I were friends. The following night, I had a similar dream.
They're trying to get your attention. Can't you hear them? See, in case you're not already, they want you to get involved.
Marketers still see incredible value in direct mailings. What is it that they're seeing, and what are we missing?
An insurance company uses direct mail to explain how its save customers money, but in a very different way than its competition.