Direct mail is a great way to reach targeted prospects to turn them into customers, but how do you select the right prospects?
Best-in-class organizations and marketers are constantly acquiring and utilizing marketing data across departments and company silos.
Direct mail persists because it works.
I read a book recently called “Never Split The Difference” by Chris Voss. It’s all about negotiating skills.
To ensure any direct mail campaign is successful, a marketer must first accurately define the target audience, and then understand their needs and wants in order to craft effective marketing messages.
Sometimes direct mail marketing is really fun. Have you ever opened a can of worms? I did, and it really was a can of worms.
Are you ready to get more out of your direct mail campaigns? Direct mail can be enhanced by adding Informed Delivery, see how.