Highmark Health refreshed its “New to Medicare” direct mail package, using a personalized drip campaign.
Lester Wunderman, who passed away at 98 last week, was a quiet giant among visionary innovators.
Last week, I had a dream — and in it, Karen Carpenter and I were friends. The following night, I had a similar dream.
After each campaign effort, a good database marketer is supposed to study “what worked, and what didn’t,” using attribution rules.
Healthcare marketing strategies that reflect preferences for positive customer experiences can be as much as twice as successful.
The USPS has brought back promotions for 2019. Do you have a planned strategy to not only save money on postage, but really stand out?
USPS has a goal — by Valentine’s Day, the agency wants to show its love for innovative direct mail.
The Clark is a unique institution that functions as both an art museum and a center for research and higher education.