While we were on summer vacation, the ugly state of politics brought the USPS to the top of the news cycle. Maybe that’s a good thing.
To get creative with its messaging, the animal welfare nonprofit employed the use of a “Flat Sven” puppy in an oversized mailing, modeled after the popular “Flat Stanley Project.” Check out this dynamic direct mail piece.
There are three basic elements that determine the success of a direct mail marketing campaign: the list, the offer, and the creative. In order to generate more response from your mail pieces, you need to look at all three of these elements. Consider these seven tips to drive campaign success.
Depending upon which experts you heed, the U.S. Postal Service is either just a few months away from…
As marketers, we have to ask ourselves how much "noise" we will be required to make to have our offerings heard against this cacophony of messages and how much our customers and prospects are willing to tolerate?
If you’ve never worked with self-mailers before for your marketing, now might be an excellent time to consider adding them in.
Direct mail has reestablished itself as a frontrunner for marketing spend.
Join us as we kick off our new BRAND United Marketing Insights webinar series.