Direct Mail

Delta Group's Personalized Direct Mail Helps Boost Donations
September 17, 2018 at 8:00 am

Delta Group teamed up with Valtim Marketing Solutions to test the effectiveness of variable inkjet printing in personalized direct mail. Both the envelope and interior message of a mailing sent by the U.S. Border Security Council — a nonprofit group that works to raise awareness of immigration and domestic terrorism issues — was personalized.