Printing Industries Alliance (PIA) is pleased to announce a new initiative to serve the needs of the direct mail business, the PIA Mail
Is it really possible to create direct mail pieces that get your customers to sell for you? Yes, it is. This is not easy and must have
When marketers start direct mail campaigns, they might as well shout, “Show me the money!” That’s because the channel’s advocates say
Direct mail has consistently performed well for many years, providing the results marketers need. However, not all direct mail is the
While many marketers recognize the value of direct mail in this increasingly online world, it can be…
Yes, marketers, it’s already time to think about e-commerce orders and those 2018 holiday packages. USPS said holiday packages saw a
If you’re in control of marketing and you’ve ignored the direct mail channel – you may be making a mistake.