Good direct mail psychology enables us to tap into subconscious decisions and generate a greater response from prospects and customers.
For many industries, direct mail remains an excellent opportunity, and it’s staging a comeback.
Most marketers look at direct mail marketing as a must-do in their marketing mix; but really, direct mail can be a pleasure.
Direct mail is a very effective marketing channel; however, when you add a mobile element such as AR to it, you can skyrocket results.
Delta Group teamed up with Valtim Marketing Solutions to test the effectiveness of variable inkjet printing in personalized direct mail. Both the envelope and interior message of a mailing sent by the U.S. Border Security Council — a nonprofit group that works to raise awareness of immigration and domestic terrorism issues — was personalized.
The real power in direct mail is sending the right offer to the right person. In order to do this effectively, you need to be using