Direct mail is a very effective marketing channel; however, when you add a mobile element such as AR to it, you can skyrocket results.
Delta Group teamed up with Valtim Marketing Solutions to test the effectiveness of variable inkjet printing in personalized direct mail. Both the envelope and interior message of a mailing sent by the U.S. Border Security Council — a nonprofit group that works to raise awareness of immigration and domestic terrorism issues — was personalized.
The real power in direct mail is sending the right offer to the right person. In order to do this effectively, you need to be using
Best uses of direct mail can do everything from providing marketers with insight into improving their ROI to helping them gain consumer
Yes, we are saying that more mail pieces actually get you less as far as results go with direct mail. Don’t be fooled by the notion
Printing Industries Alliance (PIA) is pleased to announce a new initiative to serve the needs of the direct mail business, the PIA Mail
Is it really possible to create direct mail pieces that get your customers to sell for you? Yes, it is. This is not easy and must have