Marketers struggle with how to increase their direct mail response rates year over year.
Looking at direct mail through the lens of targeting by generation can be instrumental in increasing your response rates.
Marketers often write direct mail off as too expensive to create, produce and deliver, compared to digital advertising.
In order to create direct mail campaigns that ignite more response you need to ask the right questions at the planning stage.
Banks have long favored direct mail as a means of raising their profiles, showcasing offerings and cross-selling financial products.
Highmark Health refreshed its “New to Medicare” direct mail package, using a personalized drip campaign.
Lester Wunderman, who passed away at 98 last week, was a quiet giant among visionary innovators.