Direct Mail

11 Shades of Direct Mail Color Strategy
August 29, 2019 at 8:00 am

The use of color in direct mail is very important. The right colors can increase your response rates. Why is color so important?

8 Ways to Design Successful Postcards
August 19, 2019

In the world of direct mail, sometimes it feels as if the postcard format is on trial, defending its basic two sides against the prosecution’s long letter, freemium, brochure, buckslip and reply.

Why the Lift Letter Deserves a Rebirth
August 19, 2019

Remember the lift letter? Rising postal rates and production costs, alongside many marketers thinking this element no longer has a place in the direct mail piece, have put lift letters on the endangered list.