The USPS commissioned survey in 2018 found that 68% of voters believe direct mail to be the most credible source of political outreach.
As you move into your 2020 marketing plan, pair these channels up in new and creative ways.
Even if the old-fashioned way of snail mail-posting greeting cards has given way to “eCards,” the good intention is the same.
As we start the new year, direct mail planning is essential. The strategies we used in 2019 need updates to be more effective in 2020.
Print isn’t dead, and direct mail is still a vibrant, innovative part of that story.
Direct mail already powers marketing results that provide a high ROI for savvy brands that use the medium wisely.
Invoca deployed account scoring to identify companies that fit its customer profile, and mailed dimensional mail kits to each one.
Enhancing your direct mail through paper, finishing, and coatings are great, but there is one more category to discuss.
Let’s just call them variable data presentations, says Ron Jacobs, CEO of Jacobs & Clevenger.