Big national brands aren’t the only companies capable of producing great copy and design that result in satisfied customers. Join Who’s Mailing What!’s Paul Bobnak as he looks at how some smaller local businesses use direct mail to drive traffic to their doors, phones and more.
How well does direct mail work for churches? It’s a question I’ve been asked quite a few times over the years. I never really had a great answer. Who’s Mailing What! doesn’t collect this kind of mail … but I do.