Select the Right Direct Response Media for Your Campaigns
May 16, 2017 at 8:47 am

The year 2020 sounds like some futuristic time period in a science fiction novel. At the dawn of this funny sounding year, maybe it’s good time to think about where all these data and technologies will lead us. If not for the entire human collective in this short article, but at the minimum, for us […]

What Matters in Postal Concerns Now
August 31, 2015 at 8:00 am

Postal topics are not always top-of-mind for integrated marketers, but direct mail and the “mail moment” continue to be a workhorse.

Under-mailing? Over-mailing? A Frank Discussion on Email Frequency, Cadence and ROI (2014 All About eMail Virtual Conference Session)
November 13, 2014

Click above/below to view this webinar, originally offered as a session at 2014 All About eMail Virtual Conference & Expo.

Are you over-mailing? Under-mailing? How do you know? What are the consequences (both positive and negative) of each? And how do you come up with the 'perfect' frequency and cadence (if there is such a thing)?

Please join us for this frank discussion on a topic that's near and dear to the heart of all email marketers. You'll walk away from this session with:
-Tools to tell whether you over- or under-mailing
-Tips for testing whether changes will benefit your program
-Techniques for talking to management about frequency and cadence issues

Click here to view this webinar.

All About eMail Virtual Conference & Expo 2014
November 13, 2014

The teams at eM+C and Target Marketing are proud to present the 2014 All About eMail Virtual Conference & Expo, now available on-demand until 2/17/15.
Click here to learn more/access for FREE.
As in years past, this online event explores tips, tools and best practices in email marketing, along with the latest email trends and case studies for marketers.
The event features marketing masterminds such as Shar VanBoskirk, VP, Principal Analyst serving Marketing Leadership Professionals, Forrester; Jessica Higgins, VP, Creative Director, BrightWave; Liz Ryan, President, Relish Tray Media; Pat Friesen, Direct Marketing Writer/Copywriter/ Creative Strategist, Pat Friesen & Company; Cyndie Shaffstall, Founder, Spider Trainers; Jeanne Jennings, Vice President, Global Strategic Services, Alchemy Worx; Bob Bly, Copywriter/Internet Marketing Strategist; and MORE.
Session topics include:
- The Next Frontier of Email Marketing (presented by Forrester)
- Email in a Smartphone World
- Email Acquisition
- Perfecting Your From Lines, Subject Lines and Pre-Header Text
- Spam Standards, Enforcement and Legal Requirements in the US and Abroad (Especially Canada)
- Cadence: Email Rhythms to Nurture Prospects and Keep Customers
- The intersection of email and content marketing
- Top Email Triggers, Retargeting and Automation Tactics

Click here for more info on what the show has to offer, and check it out!

Contact:  Alexis Henderson, Director of eLearning,