The impact of a breach on the marketing department is more than financial. It also affects email deliverability.
Most marketers likely cringed following the news of the massive Marriott data breach, in which a third party accessed hundreds of millions of customers’ information. In order to comply with FTC regulations, Marriott had to inform its entire email list of the incident. This obviously leads to a loss of customers and brand trust. It […]
Experts contend there are spammy words email marketers should avoid. But the truth may surprise you.
It strikes me that many companies seem to be out of compliance with CAN-SPAM laws and don’t make it easy to find the unsubscribe link.
Having existed quite literally since the dawn of the Internet, conventional email marketing is in this latter-most stage, optimization.
EMARKETING + COMMERCE & TARGET MARKETING ANNOUNCE 7TH ANNUAL VIRTUAL CONFERENCE & EXPO
The teams at eM+C and Target Marketing are proud to present the 2014 All About eMail Virtual Conference & Expo, now available on-demand until 2/17/15.
Click here to learn more/access for FREE.
As in years past, this online event explores tips, tools and best practices in email marketing, along with the latest email trends and case studies for marketers.
The event features marketing masterminds such as Shar VanBoskirk, VP, Principal Analyst serving Marketing Leadership Professionals, Forrester; Jessica Higgins, VP, Creative Director, BrightWave; Liz Ryan, President, Relish Tray Media; Pat Friesen, Direct Marketing Writer/Copywriter/ Creative Strategist, Pat Friesen & Company; Cyndie Shaffstall, Founder, Spider Trainers; Jeanne Jennings, Vice President, Global Strategic Services, Alchemy Worx; Bob Bly, Copywriter/Internet Marketing Strategist; and MORE.
Session topics include:
- The Next Frontier of Email Marketing (presented by Forrester)
- Email in a Smartphone World
- Email Acquisition
- Perfecting Your From Lines, Subject Lines and Pre-Header Text
- Spam Standards, Enforcement and Legal Requirements in the US and Abroad (Especially Canada)
- Cadence: Email Rhythms to Nurture Prospects and Keep Customers
- The intersection of email and content marketing
- Top Email Triggers, Retargeting and Automation Tactics
Click here for more info on what the show has to offer, and check it out! http://virtualshow.emarketingandcommerce.com/register/?source=004
Contact: Alexis Henderson, Director of eLearning, email@example.com
Click above/below to view this webinar, originally offered as a session at 2014 All About eMail Virtual Conference & Expo.
Are you over-mailing? Under-mailing? How do you know? What are the consequences (both positive and negative) of each? And how do you come up with the 'perfect' frequency and cadence (if there is such a thing)?
Please join us for this frank discussion on a topic that's near and dear to the heart of all email marketers. You'll walk away from this session with:
-Tools to tell whether you over- or under-mailing
-Tips for testing whether changes will benefit your program
-Techniques for talking to management about frequency and cadence issues
Click here to view this webinar.