Bad things happen when sales reps ignore all of the insights their organization’s marketers place in the CRM system.
Last month, I talked about factors marketers should consider for attribution rules. Here, I would like to get a little deeper.
When I used to be heavily invested in music, teachers would often say, “The more you put in, the…
For media buyers seeking a cohesive media plan, the worlds of TV and Video will officially collide this year.
It is very dangerous to forget about legacy data processing rules that may impact future marketing campaign performance.
What is the ideal marketing technology stack for a brand to succeed in mobile marketing?
Data is easily one of the world’s most valuable resources and represents an opportunity to level…
Facebook ads are notorious for their data-backed ability to target consumers one-on-one.