Yes, data is an asset. But not if the data doesn’t generate any value.
Marketing moves to where consumers convert, so political ads are moving in droves to Facebook.
We should ask: What’s the nature of the “violation” or “privacy”?
I have a love-hate relationship with KPIs. When done right, they are mission-critical to defining success and can focus the organization on the right priorities. When chosen poorly, KPIs can be disconnected with ground realities and be a constant source of frustration for team members trying to impact them.
In this webinar, we’ll explore how consumer identity drives segmentation and what steps marketers must take to achieve success.
Do we need to have an award for a better Privacy UX?
Any conversation about the value of MarTech must consider the bottom line of both marketing and technology: profit.
They say data is an asset. I say it, too. If collected data are wielded properly, they can definitely lead to financial gains.