The EU’s General Data Protection Regulation (GDPR) laid the foundation for privacy legislation in…
I presented at the All About Marketing Tech Virtual Conference & Expo on the topic of targeting and automation.
Yes — today, data is very easy to find. How do you acquire all of that data without high margins and fees? An answer is bidstream data.
Many brands rely on second-party data exchanges to drive marketing campaigns — a useful strategy in the age of GDPR.
If you ask consumers on the street what they think of marketing data, the ones who understand the question will often react with alarm.
Yes, data is an asset. But not if the data doesn’t generate any value.
Marketing moves to where consumers convert, so political ads are moving in droves to Facebook.
We should ask: What’s the nature of the “violation” or “privacy”?
I have a love-hate relationship with KPIs. When done right, they are mission-critical to defining success and can focus the organization on the right priorities. When chosen poorly, KPIs can be disconnected with ground realities and be a constant source of frustration for team members trying to impact them.