There is such a thing as having too much marketing content. Here’s your guide to evaluating the content you have.
You don’t have to work in ad tech (or even advertising at all) to know that there’s a growing…
A bill in Congress would assign the U.S. Securities and Exchange Commission with the task of determining the worth of consumer data.
I find more and more people use the term “machine learning” when they really mean to say “modeling.”
Marketers’ most frequent martech stack aspiration is, “We want to create a Netflix-like experience.”
Best-in-class organizations and marketers are constantly acquiring and utilizing marketing data across departments and company silos.
How important is the mobile experience? With 91% of users reporting that they always have their smartphones within easy reach, spending an average of 3.5 hours/day on their devices, it’s difficult to overstate just how critical the mobile experience is.
At the ANA International ECHO Awards last year, many of my judging colleagues saw this Destination Pride campaign from PFLAG Canada.
Marketers know the horror stories of inappropriately targeting single consumers and are more careful about how they do it now.
Unable to escape the deluge of political marketing overflowing my inbox, I’ve started wondering how the consultants justify their fees.