Data

Avoiding adoption of modern technology is an existential threat. But AI fear of missing out (FOMO) shouldn’t cause you to give up.

Netflix’s celebrated “recommendation engine” understandably gets considerable attention. Yet…

A recent report shared that only about 20% of all analytics projects work turns out to be beneficial to businesses.

The CCPA came into force on Jan. 1, 2020, and it greatly restricts how brands collect and manage consumer data.

The Association of National Advertisers (ANA) inaugural 2020 Masters of Data and Technology Conference kicks off today.

Prioritizing these retail trends is paramount to creating an effective omnichannel strategy and remaining competitive.

The Scotch Malt Whisky Society (TSMWS) has been at the forefront of premium single cask whiskey, but needed to find a new approach.

You might call this time of year, Jan. 15 to March 15, marketing data’s “high season,” based on all of the goings-on.

If a marketer sends you 20 promotional emails in a month, is that too much? You may say “yes” without even thinking about it.

So, content marketers, let’s talk about the regulatory environment more broadly, because one thing is for certain: the web, as wild and