Data

The Association of National Advertisers (ANA) inaugural 2020 Masters of Data and Technology Conference kicks off today.

Prioritizing these retail trends is paramount to creating an effective omnichannel strategy and remaining competitive.

The Scotch Malt Whisky Society (TSMWS) has been at the forefront of premium single cask whiskey, but needed to find a new approach.

You might call this time of year, Jan. 15 to March 15, marketing data’s “high season,” based on all of the goings-on.

If a marketer sends you 20 promotional emails in a month, is that too much? You may say “yes” without even thinking about it.

So, content marketers, let’s talk about the regulatory environment more broadly, because one thing is for certain: the web, as wild and

Marketers who love Facebook ads have a lot in common with politicians who are spending millions on them.

Content marketing’s come a long way during the past decade. Brands have established content at the heart of their marketing strategies.

Last year, I reported on some of the things my students wrote about who gains from the value exchange of convenience-for-personal-data.

How to improve customer experience by analyzing their behavior, engaging them, determining their intent, and segmenting them.