Data

Take Customer Purchase Journeys to the Strategic Level
August 15, 2019

In the last decade, the interval between a consumer’s first glimmer of interest in a product or service and their eventual decision to buy has gained wide recognition as a “customer purchase journey,” a concept that has become well-established in marketing.

The Inbound Omnichannel Dilemma
August 15, 2019

So many of the omnichannel discussions today are focused on outbound lead generation and making sure your brand is reaching potential customers with streamlined, consistent and relevant messaging on whichever channel they are using.