Data

Advertising has played a vital role in the internet’s mass adoption.

The notion that more data is always better has been soundly debunked.

Marketers may not consider customer data platforms (CDPs) as being key drivers of the return on investment of holiday season campaigns.

Customer identity management is the process of collecting and integrating data from multiple sources to build a more complete, omnichan

When marketing pros provide advice, marketing practitioners listen.

The inability to compare prices is an often-cited reason for why healthcare hasn’t fully evolved into a consumerism model.

Marketing professionals mess up good models “after” they’re built. (That happens a lot.)

How long your content marketing articles are is critical to their success, but there is no one right length.

The disruption unleashed by the digital and customer experience revolutions is here to stay.

Mobile, social, and other digital media are increasingly connected to OOH advertising.