Data

Best-in-class organizations and marketers are constantly acquiring and utilizing marketing data across departments and company silos.

How important is the mobile experience? With 91% of users reporting that they always have their smartphones within easy reach, spending an average of 3.5 hours/day on their devices, it’s difficult to overstate just how critical the mobile experience is.

At the ANA International ECHO Awards last year, many of my judging colleagues saw this Destination Pride campaign from PFLAG Canada.

Marketers know the horror stories of inappropriately targeting single consumers and are more careful about how they do it now.

Unable to escape the deluge of political marketing overflowing my inbox, I’ve started wondering how the consultants justify their fees.

The EU’s General Data Protection Regulation (GDPR) laid the foundation for privacy legislation in…

I presented at the All About Marketing Tech Virtual Conference & Expo on the topic of targeting and automation.

Yes — today, data is very easy to find. How do you acquire all of that data without high margins and fees? An answer is bidstream data.

Many brands rely on second-party data exchanges to drive marketing campaigns — a useful strategy in the age of GDPR.

If you ask consumers on the street what they think of marketing data, the ones who understand the question will often react with alarm.