Data

For media buyers seeking a cohesive media plan, the worlds of TV and Video will officially collide this year.

It is very dangerous to forget about legacy data processing rules that may impact future marketing campaign performance.

What is the ideal marketing technology stack for a brand to succeed in mobile marketing?

The January marketing calendar in New York has included for the past decade or so a certain can’t-miss DMCNY event.

Data is easily one of the world’s most valuable resources and represents an opportunity to level…

Facebook ads are notorious for their data-backed ability to target consumers one-on-one.

I asked people who use customer experience software to share their thoughts on how the software, and its use, will evolve in 2019.

Last week, I had a dream — and in it, Karen Carpenter and I were friends. The following night, I had a similar dream.

After each campaign effort, a good database marketer is supposed to study “what worked, and what didn’t,” using attribution rules.

Accurate customer data is key to lead qualification and acquisition, while bad data can reduce the future success of your business.