Data

There’s a lot of loose talk around the potential for AI to change the nature of the marketing game, but beyond the buzz it can be hard to tell exactly how marketers will be using it to improve their businesses. In a series of video Q&A’s, marketing AI practitioner and BrainTrust Insights co-founder Christopher Penn…

Seamless customer experiences are not only appreciated – they’re expected. Customer experience has evolved far beyond CRM.

Part of the addressable media conundrum comes down to intimacy.

People react to words like “machine learning” or “artificial intelligence” very differently.

Kevin Cochrane, CMO of SAP Customer Experience, delivers his thoughts on how consumers’ emotions play a big part in brand loyalty.

Learn how behavioral science can be used in marketing and market research to understand the true drivers of consumer behavior.

Pursuing a known marketing strategy is a best practice from a GDPR perspective, as well as from a revenue perspective.

When it comes to medical records, privacy is paramount to healthcare marketers. It is for the very same reason that blockchain

LIDS, an omnichannel retailer of hats and other athletic apparel, partnered with Salesforce and its…

Inertia is a terrible thing. In marketing and beyond, inertia breeds complacency. It defeats initiative. And often leaves us stuck in