Data

Lessons From the Facebook Fiasco
April 26, 2018 at 8:00 am

The funniest and the most ironic part of this Facebook fiasco is that target marketing based on data actually worked. If it didn’t, no

What Is Consumer Identity Data Breakage and How to Fix It?
April 20, 2018 at 3:26 pm

Today it’s either One-to-One or One-to-None.  At least that’s how it has to feel to your audience.  There is a certain authenticity to communications that are personalized, making them much more engaging and successful.  So how do you achieve that authentic feel…Dynamic Marketing. Dynamic Marketing speaks to an organization’s ability to reach the right contact […]

Mastering the Art of Data Science
April 20, 2018 at 2:49 pm

Today it’s either One-to-One or One-to-None.  At least that’s how it has to feel to your audience.  There is a certain authenticity to communications that are personalized, making them much more engaging and successful.  So how do you achieve that authentic feel…Dynamic Marketing. Dynamic Marketing speaks to an organization’s ability to reach the right contact […]

The Sustainability of Consumer Trust
April 16, 2018 at 8:00 am

I refuse to jump on the privacy “scandal” bandwagon. It is rough listening in this week to certain lawmakers fail to recognize the