Data

Each year, Jan. 28 is known as “Data Privacy Day” in the United States and globally — also Data Protection Day in other jurisdictions.

Good news! Regulatory agencies are taking privacy policies and data protection more seriously than ever.

Predictive analytics is the key that is making successful businesses, well, successful.

Only a few years ago, brands thought they were providing a good customer experience if a product was sold with a friendly smile.

In this episode of “What Were They Thinking?” Melissa shares popular dating app OkCupid’s newest multichannel campaign, “Ask Yourself.

Publishers and advertisers can benefit the most from Google doing away with third-party cookies — if they work it right.

What will be so different in this ever-changing world, and how can marketers better prepare ourselves for the new world?

For marketers, data drives spending, targeting, and even content, yet we’re all guilty of ignoring the data when it comes to trends.

Nearly all businesses these days are aiming to build content marketing strategies that enable them to “rise above the crowd.”

Tech and data tilted the art and science balance of marketing and enabled much more precise targeting and personalization.