Data

The FTC gave marketers an early Thanksgiving: recognition that “data” is indeed the fuel of the digital economy.

Facebook Advertisers are brands that only accept recommendations from their agencies, but their agencies are saying to leave.

Kenneth Cole is using data-driven personalization tool True Fit to better know and target customers.

Here’s more about the awards, from the Silver Apple honorees themselves.

Lester Wunderman is called “the Father of Direct Marketing” — not because he was the first one to put marketing offers in the mail.

Customer acquisition online is getting more and more difficult for a variety of reasons.

AI is improving everyday life by facilitating decision-making for the best outcomes in business, health, education and politics.

Adoption of CDPs is expected to grow. Learn how they differ from other customer data solutions.

U.S. data policy-making efforts make certain assumptions about marketing. It’s as if there’s a sign coming, saying: “Data Is a Weapon.”

Establishing consumer identity for attribution is, as a colleague once said, still part science, part art and a little bit of voodoo.