Data

Customer identity and data privacy are at the core of every marketing strategy, driving everything brands are doing with marketing data

In this episode, Melissa shares how Domino’s is using AI via its “Points for Pies” campaign to learn more about customer preference.

In the world of digital advertising, marketers need to lay a secure foundation to achieve the best results. They need data ownership.

Intelligently using data is key to succeed in today’s hyper-competitive market, while at the same time offering curated experiences

Two weeks back, two hearings in Congress were held about a possible forthcoming new federal data privacy law for the United States.

Some even claim that human behaviors are just algorithmic responses developed over past 70,000 years or so.

Have you recovered from last spring’s GDPR adrenaline rush yet?

While collecting data for marketing use can be a time-suck, there are common missteps marketers make that waste their precious time.

The impact of a breach on the marketing department is more than financial. It also affects email deliverability.

As online criminal activity continues to spike, consumer trust will continue to fade if proper security measures aren’t put in place.