There’s a lot of loose talk around the potential for AI to change the nature of the marketing game, but beyond the buzz it can be hard to tell exactly how marketers will be using it to improve their businesses. In a series of video Q&A’s, marketing AI practitioner and BrainTrust Insights co-founder Christopher Penn…
Kevin Cochrane, CMO of SAP Customer Experience, delivers his thoughts on how consumers’ emotions play a big part in brand loyalty.
Learn how behavioral science can be used in marketing and market research to understand the true drivers of consumer behavior.
When it comes to medical records, privacy is paramount to healthcare marketers. It is for the very same reason that blockchain
LIDS, an omnichannel retailer of hats and other athletic apparel, partnered with Salesforce and its…
Inertia is a terrible thing. In marketing and beyond, inertia breeds complacency. It defeats initiative. And often leaves us stuck in