While not a flashy new trend or the “next big thing,” email continues to be one of the most reliable ways for brands to communicate with customers and prospects. It’s important to remember that emails that never make it to your customers’ and prospects’ inboxes are worthless and cost your brand money.Â
Accurate customer data is key to lead qualification and acquisition, while bad data can reduce the future success of your business.
In order for brands to achieve the one-to-one moment marketing that today’s consumers demand -- i.e., giving them what they want, when they want it, where they want it -- they must first possess complete, current and accurate customer identity data.Â
With tech allowing more access than ever to consumers, retailers have the opportunity to impact their shoppers’ experiences positively.
As a regular contributor to Target Marketing, I thought I would use my last post of 2018 to take stock of the marketing posts I did.
We are obviously living in a multichannel marketing environment, whether we are marketers or consumers.
Data and MarTech efforts need to shift toward corralling even larger data sets for even more business-benefit in machine learning.
Peter Drucker, the legendary management consultant, is quoted as saying: “The purpose of business is to create and keep a customer.”
Your direct mail list targeting is extremely important. The better you target the right people, the better your response rate will be.