After a report exposed Vizio for collecting user viewing behavior without explicit consent to do so, the company reached a settlement.
With DMA’s &Then18 in Las Vegas taking place this past week, I may report that the transformation to data-driven marketing is complete.
In 1:1 marketing, product-level targeting is “almost” taken for granted.
Customer data platforms (CDPs) can represent a transformational piece of technology for retailers…
Your customer experience strategy has most likely become the driving force for marketing success.
There’s a lot of loose talk around the potential for AI to change the nature of the marketing game, but beyond the buzz it can be hard to tell exactly how marketers will be using it to improve their businesses.
No matter the size of their company, every marketer charged with building out a technology stack is inevitably limited by their allocated tech budget. No one can buy all the new shiny tools all at one time, so marketers need to make savvy tech choices – the right technology at the right time and right…