Users are quickly realizing that investing in AI is not the end of the road.
Collecting information about website visitors, a standard practice in B2B marketing, is now becoming available to consumer marketers.
We talked about five types of prospecting lists in the last post; now, we will discuss analytics for profiling and modeling lists.
Facebook Ads are essential to the marketing mix now, so knowing if it will need to follow new data guidelines is required reading.
What’s the value of customer data?
There is such a thing as having too much marketing content. Here’s your guide to evaluating the content you have.
You don’t have to work in ad tech (or even advertising at all) to know that there’s a growing…
A bill in Congress would assign the U.S. Securities and Exchange Commission with the task of determining the worth of consumer data.
I find more and more people use the term “machine learning” when they really mean to say “modeling.”
Marketers’ most frequent martech stack aspiration is, “We want to create a Netflix-like experience.”