The increased volume of data-driven marketing initiatives have taken digital marketing to the top spot in the media universe.
We can talk about “omnichannel marketing campaigns” and “360-degree CX,” but these are still aspirational concepts for many brands.
Marketers need to know something about their target audience and how to paint an accurate picture of their ideal customers.
Allow marketing innovations that create diversity in content, competition and democratization of information.
More and more companies, particularly retailers, are using chatbots to connect quickly with…
Measuring business success has always come down to revenue. CRM data can have one of the most positive impacts on business success.
I thought I was pretty clever when someone told me about leaving Facebook. I said, “Wow, you’re one-year Facebook sober.”
Algorithms are not only changing the role of data, they’re also changing the lives of the analysts who work with that data.