Data

Why Validation Is Key to a Successful Email Marketing Program
January 8, 2019

While not a flashy new trend or the “next big thing,” email continues to be one of the most reliable ways for brands to communicate with customers and prospects. It’s important to remember that emails that never make it to your customers’ and prospects’ inboxes are worthless and cost your brand money. 

6 Ways Consumer Identity Management Drives Marketing Success
January 8, 2019

In order for brands to achieve the one-to-one moment marketing that today’s consumers demand -- i.e., giving them what they want, when they want it, where they want it -- they must first possess complete, current and accurate customer identity data.