But what if “they” — starting with policymakers in this country — took the extreme step of mimicking Europe?
Privacy is one of the most pressing issues facing organizations today.
Without properly set-up conversion tracking, there’s no way to know where to allocate your marketing budget to maximize ROI.
CCPA is a little more than four months away from being enforced, and “56% of businesses report they will not be fully prepared.”
While not a flashy new trend or the “next big thing,” email continues to be one of the most reliable ways for brands to communicate with customers and prospects. It’s important to remember that emails that never make it to your customers’ and prospects’ inboxes are worthless and cost your brand money.Â
Accurate customer data is key to lead qualification and acquisition, while bad data can reduce the future success of your business.
In order for brands to achieve the one-to-one moment marketing that today’s consumers demand -- i.e., giving them what they want, when they want it, where they want it -- they must first possess complete, current and accurate customer identity data.Â
Infutor’s latest infographic explores how data breakage is costing your business and provides strategies to help you achieve the marketing results you desire.