CCPA entered the alphabet soup of laws for marketers to follow on New Year’s Day. But what they need to follow isn’t yet set in stone.
The turning of the calendar may mean a new fiscal year for many marketing organizations, but there is one constant that remains paramou
Over the past year, “Here’s What Counts” opined on several topics.
For brands to continue to succeed in offering personalized experiences, they must uphold their responsibility to consumers.
Nike announced that as part of the company’s focus on elevating consumer experiences, it will stop selling directly to Amazon.com.
Why do marketers still build models when we have ample amounts of data everywhere?
Recent consumer research from Pew Research Center shows we have some work to do persuading consumers to let us use data about them.