Here’s how to evaluate customer reactions to your brand messaging and content in order to engage them and increase conversions.
Let’s start with a point that we can all agree on: Robust information makes everyone smarter.
That big idea still lies in the creative execution.
There’s one common challenge among brand marketers: How do we make the “customer journey” more productive?
Let’s make the case for first-party data.
How many “fake” email metrics are out there — spurious traffic measured in opens, clickthroughs, and other engagement metrics?
The first step in analytics should be “formulating a question,” not data-crunching.
We’re all on a quest for organic sales growth. We all want to find ways to increase our conversion…
This summer — this “nutritional” label for commercially available audience data will be ready for marketplace use.
Any organization that does not ask how it can continually earn the trust of its consumers is tempting fate.