Good news! Regulatory agencies are taking privacy policies and data protection more seriously than ever.
Predictive analytics is the key that is making successful businesses, well, successful.
Only a few years ago, brands thought they were providing a good customer experience if a product was sold with a friendly smile.
In this episode of “What Were They Thinking?” Melissa shares popular dating app OkCupid’s newest multichannel campaign, “Ask Yourself.
Publishers and advertisers can benefit the most from Google doing away with third-party cookies — if they work it right.
Nearly all businesses these days are aiming to build content marketing strategies that enable them to “rise above the crowd.”
Tech and data tilted the art and science balance of marketing and enabled much more precise targeting and personalization.
Marketing attribution helps determine how much credit their marketing and ad tactics deserve for driving sales and other outcomes.