Online reviews and mentions on social media are essential for marketers.
Here are three questions data-driven marketers need to ask in order to evaluate their resource allocation.
Beware of technology providers who insist on a “one-size-fits-all” customer data solution.
Make sure you are ahead of the curve and join us during our 7 Keys to Successful Post-COVID-19 Healthcare Marketing webinar.
Here are the essentials of what a CDP needs to be and do, and what the common elements of useful marketing databases are.
If your brand relies on a multi-touch attribution approach to measure marketing effectiveness, it’s time to consider a new approach.
B2B sellers face a marketplace defined by upheaval. Restless buyers have made churn the rule and B2B buyer loyalty cannot be assumed.
Why isn’t every brand managing and resolving identity through an identity graph solution?
In this session you will learn the importance of data driven marketing and strategies to reach consumers in these challenging times.