Data

Mastering the Art of Data Science
January 8, 2019

Infutor’s latest tip sheet reveals key insights into how a third-party data provider can help your business master the art of data science.

Take Customer Purchase Journeys to the Strategic Level
January 8, 2019

In the last decade, the interval between a consumer’s first glimmer of interest in a product or service and their eventual decision to buy has gained wide recognition as a “customer purchase journey,” a concept that has become well-established in marketing.

The Inbound Omnichannel Dilemma
January 8, 2019

So many of the omnichannel discussions today are focused on outbound lead generation and making sure your brand is reaching potential customers with streamlined, consistent and relevant messaging on whichever channel they are using.