Data is easily one of the world’s most valuable resources and represents an opportunity to level…
Facebook ads are notorious for their data-backed ability to target consumers one-on-one.
Last week, I had a dream — and in it, Karen Carpenter and I were friends. The following night, I had a similar dream.
After each campaign effort, a good database marketer is supposed to study “what worked, and what didn’t,” using attribution rules.
Infutor’s latest infographic explores how data breakage is costing your business and provides strategies to help you achieve the marketing results you desire.
Consumer identity data breakage can occur at almost every point in the life of your data -- from creation to ingestion, to transfers from one system to another, to data aging over time.
In the last decade, the interval between a consumer’s first glimmer of interest in a product or service and their eventual decision to buy has gained wide recognition as a “customer purchase journey,” a concept that has become well-established in marketing.