Consumer identity data breakage can occur at almost every point in the life of your data -- from creation to ingestion, to transfers from one system to another, to data aging over time.
In the last decade, the interval between a consumer’s first glimmer of interest in a product or service and their eventual decision to buy has gained wide recognition as a “customer purchase journey,” a concept that has become well-established in marketing.
The HBR authors believe we are now moving into a new era of relevance.
The higher on the totem pole the executive who leaped to a conclusion of email’s demise, the less likely to drill down into the data.
Blockchain is a game-changer for supply chain traceability.
The hype around creating data businesses is at an all-time high in the B2B media sector.
Retail marketers have every interest in setting up a strategy based on analyzing data to win back their customers.
Marketers need a systematic method to find the interesting bumps in the data to build their sales and marketing strategy.
Analysis of the visual data gathered from the Points for Pies program lends valuable insight into consumer preferences.
We in the data marketing business love to test — at least, we should. And what we should test for is new data categories.