Kenneth Cole is using data-driven personalization tool True Fit to better know and target customers.
Here’s more about the awards, from the Silver Apple honorees themselves.
Customer acquisition online is getting more and more difficult for a variety of reasons.
AI is improving everyday life by facilitating decision-making for the best outcomes in business, health, education and politics.
Adoption of CDPs is expected to grow. Learn how they differ from other customer data solutions.
U.S. data policy-making efforts make certain assumptions about marketing. It’s as if there’s a sign coming, saying: “Data Is a Weapon.”
Establishing consumer identity for attribution is, as a colleague once said, still part science, part art and a little bit of voodoo.
From 1969 to 1972, the retail success story Sears used the catchy jingle, “Sears Has Everything!” Not anymore.
AI can help conversion rates through techniques that aggregate “weak learners” together and make them function as a stronger learners.