Last week, I had a dream — and in it, Karen Carpenter and I were friends. The following night, I had a similar dream.
After each campaign effort, a good database marketer is supposed to study “what worked, and what didn’t,” using attribution rules.
With tech allowing more access than ever to consumers, retailers have the opportunity to impact their shoppers’ experiences positively.
As a regular contributor to Target Marketing, I thought I would use my last post of 2018 to take stock of the marketing posts I did.
We are obviously living in a multichannel marketing environment, whether we are marketers or consumers.
Data and MarTech efforts need to shift toward corralling even larger data sets for even more business-benefit in machine learning.
Peter Drucker, the legendary management consultant, is quoted as saying: “The purpose of business is to create and keep a customer.”
Your direct mail list targeting is extremely important. The better you target the right people, the better your response rate will be.