Measuring business success has always come down to revenue. CRM data can have one of the most positive impacts on business success.
I thought I was pretty clever when someone told me about leaving Facebook. I said, “Wow, you’re one-year Facebook sober.”
Algorithms are not only changing the role of data, they’re also changing the lives of the analysts who work with that data.
Customer identity and data privacy are at the core of every marketing strategy, driving everything brands are doing with marketing data
In this episode, Melissa shares how Domino’s is using AI via its “Points for Pies” campaign to learn more about customer preference.
In the world of digital advertising, marketers need to lay a secure foundation to achieve the best results. They need data ownership.
Intelligently using data is key to succeed in today’s hyper-competitive market, while at the same time offering curated experiences
Two weeks back, two hearings in Congress were held about a possible forthcoming new federal data privacy law for the United States.
Some even claim that human behaviors are just algorithmic responses developed over past 70,000 years or so.
Have you recovered from last spring’s GDPR adrenaline rush yet?