The Scotch Malt Whisky Society (TSMWS) has been at the forefront of premium single cask whiskey, but needed to find a new approach.
If a marketer sends you 20 promotional emails in a month, is that too much? You may say “yes” without even thinking about it.
Marketers who love Facebook ads have a lot in common with politicians who are spending millions on them.
Content marketing’s come a long way during the past decade. Brands have established content at the heart of their marketing strategies.
Last year, I reported on some of the things my students wrote about who gains from the value exchange of convenience-for-personal-data.
How to improve customer experience by analyzing their behavior, engaging them, determining their intent, and segmenting them.
Each year, Jan. 28 is known as “Data Privacy Day” in the United States and globally — also Data Protection Day in other jurisdictions.
Good news! Regulatory agencies are taking privacy policies and data protection more seriously than ever.