The first step in analytics should be “formulating a question,” not data-crunching.
We’re all on a quest for organic sales growth. We all want to find ways to increase our conversion…
This summer — this “nutritional” label for commercially available audience data will be ready for marketplace use.
Any organization that does not ask how it can continually earn the trust of its consumers is tempting fate.
But what if “they” — starting with policymakers in this country — took the extreme step of mimicking Europe?
Privacy is one of the most pressing issues facing organizations today.
Without properly set-up conversion tracking, there’s no way to know where to allocate your marketing budget to maximize ROI.
CCPA is a little more than four months away from being enforced, and “56% of businesses report they will not be fully prepared.”
Infutor’s latest infographic explores how data breakage is costing your business and provides strategies to help you achieve the marketing results you desire.