While we were on summer vacation, the ugly state of politics brought the USPS to the top of the news cycle. Maybe that’s a good thing.
The concept of addressable TV advertising dates back more than a decade, and it’s been a game-changer ever since its origination. However, it’s also a fast-moving target when it comes to reach and capabilities. Let’s look at where we stand today and where we can expect the continued divergence of TV technologies and advanced targeting to take us in the coming years.
After two decades of relentless progress, personalization is reaching its high-water mark. As deeper efforts yield declining returns, advertisers seeking to maximize effectiveness should balance their investments in data-driven targeting with a greater focus on creativity and storytelling.
We creatives have been using data all along – we just focused on the qualitative end of it. Quantitative data is really just one more research tool to help us understand the value of the product, find the opportunities, and speak to customers in a way that will produce an action.
What constitutes “too big” in the Information Economy?
A new report on how brands can recognize unique customers across platforms underscores how tough this job is for data-driven marketers.
Industry experts share what marketers need to know before undertaking a data project to achieve the coveted 360-degree customer view.
Relying solely on data collected by traditional CRM systems is a thing of the past.