The U.S. data privacy revolution began with the recently approved California Consumer Privacy Act of 2018 (CCPA), which impacts the
Marketing decision-making is a science for some, a gut reaction for others. And the latter group is concerning, because people are
Customer-friendly GDPR marketing tips can help marketers with this new data privacy hurdle. In today’s world, information is everywhere
Document your CX best practices so everyone in the company is aware of them, as well as the commitment to providing a great CX.
Ruth Steven’s recent article “How Well Do You Know Your Customer Data?” got me thinking about the important role of data.
Accountability — for perhaps decades too long — was relegated second-class status by general advertising and creativity worship.