In this episode of “What Were They Thinking?” Melissa shares popular dating app OkCupid’s newest multichannel campaign, “Ask Yourself.
Publishers and advertisers can benefit the most from Google doing away with third-party cookies — if they work it right.
Nearly all businesses these days are aiming to build content marketing strategies that enable them to “rise above the crowd.”
Tech and data tilted the art and science balance of marketing and enabled much more precise targeting and personalization.
Marketing attribution helps determine how much credit their marketing and ad tactics deserve for driving sales and other outcomes.
CCPA entered the alphabet soup of laws for marketers to follow on New Year’s Day. But what they need to follow isn’t yet set in stone.
The turning of the calendar may mean a new fiscal year for many marketing organizations, but there is one constant that remains paramou
Over the past year, “Here’s What Counts” opined on several topics.