Data

Q&A: How Will AI Help Marketers Tap Their Data Wells?
September 19, 2018 at 3:36 pm

There’s a lot of loose talk around the potential for AI to change the nature of the marketing game, but beyond the buzz it can be hard to tell exactly how marketers will be using it to improve their businesses. In a series of video Q&A’s, marketing AI practitioner and BrainTrust Insights co-founder Christopher Penn…

It’s Time to Think Beyond CRM
September 19, 2018 at 8:00 am

Seamless customer experiences are not only appreciated – they’re expected. Customer experience has evolved far beyond CRM.

Known Marketing in the Age of GDPR
September 11, 2018 at 8:00 am

Pursuing a known marketing strategy is a best practice from a GDPR perspective, as well as from a revenue perspective.