Marketers may not consider customer data platforms (CDPs) as being key drivers of the return on investment of holiday season campaigns.
Customer identity management is the process of collecting and integrating data from multiple sources to build a more complete, omnichan
The inability to compare prices is an often-cited reason for why healthcare hasn’t fully evolved into a consumerism model.
How long your content marketing articles are is critical to their success, but there is no one right length.
The disruption unleashed by the digital and customer experience revolutions is here to stay.
Mobile, social, and other digital media are increasingly connected to OOH advertising.
Direct marketers felt excited about 1:1 marketing, and even vindicated.
In this episode, Melissa shares Coca-Cola’s “Make Your Mix” campaign, which married personalization and UGC.