What constitutes “too big” in the Information Economy?
A new report on how brands can recognize unique customers across platforms underscores how tough this job is for data-driven marketers.
Industry experts share what marketers need to know before undertaking a data project to achieve the coveted 360-degree customer view.
Relying solely on data collected by traditional CRM systems is a thing of the past.
Online reviews and mentions on social media are essential for marketers.
Here are three questions data-driven marketers need to ask in order to evaluate their resource allocation.
Beware of technology providers who insist on a “one-size-fits-all” customer data solution.