On Friday, we expanded the information you are able to share with external websites and applications to include your address and mobile number. With this change, you could, for example, easily share your address and mobile phone with a shopping site to streamline the checkout process, or sign up for up-to-the-minute alerts on special deals directly to your mobile phone.
According to this latest research: - Nearly two thirds (65%) of smartphone users send and store e-mails on their phones ? even if these include sensitive information such as receipts and credit card details from shopping online. - More than half (53%) of smartphone users access social networking sites from their phones. This could easily reveal key pieces of information like names, dates of birth and other details commonly used as passwords for online banking and other accounts, such as first school or place of birth. - Nearly one third (29%) of smartphone users take advantage of public
The Federal Trade Commission’s proposed Do Not Track system is justified in that it would block intrusive marketing and ad campaigns and protect consumer privacy. Doug Wolfgram of IntelliProtect argues the pros of Do Not Track legislation, while Lawrence Kimmel of the Direct Marketing Association argues the cons of the legislation.
A whopping two-thirds of internet users don’t believe advertisers should be allowed to target online ads to their interests based on the sites they have visited, according to a survey by USA Today and Gallup.
Kimmel says fairness is all marketers are seeking in response to the FTC's recent endorsement of Do-Not-Track legislation: "We want to make sure we do what is right for consumers and, at the same time, maintain what we call the free economy."
The FTC is calling for "do not track" software, but one privacy and security expert said such programming would have to be incorporated into a browser for it to work properly.
It seems like decades ago we started hearing about comprehensive privacy legislation. Well, it was. In the meantime, we've had a new FCRA, GLBA, HIPAA, COPPA, CAN-SPAM and more state laws than I can count. And now we have a new bill. No, wait, it's a "discussion draft." OK, let's talk about that.
Federal Trade Commission Chairman Jon Leibowitz surprised many industry watchers yesterday when he told the Senate that the commission might recommend a do-not-track mechanism for behavioral targeting.