Have you recovered from last spring’s GDPR adrenaline rush yet?
The impact of a breach on the marketing department is more than financial. It also affects email deliverability.
As online criminal activity continues to spike, consumer trust will continue to fade if proper security measures aren’t put in place.
“Our Digital Selves” came along at the same time I was pondering the increasingly pressing question of data privacy in the digital age.
Some GenZers don’t mind giving up their personal data in exchange for the convenience of targeted ads and discounts.
With the 2020 elections already underway, social media marketing is in the spotlight.
Facebook ads are notorious for their data-backed ability to target consumers one-on-one.
With tech allowing more access than ever to consumers, retailers have the opportunity to impact their shoppers’ experiences positively.
The FTC gave marketers an early Thanksgiving: recognition that “data” is indeed the fuel of the digital economy.
Facebook Advertisers are brands that only accept recommendations from their agencies, but their agencies are saying to leave.