For brands to continue to succeed in offering personalized experiences, they must uphold their responsibility to consumers.
Recent consumer research from Pew Research Center shows we have some work to do persuading consumers to let us use data about them.
Advertising has played a vital role in the internet’s mass adoption.
Direct marketers felt excited about 1:1 marketing, and even vindicated.
Marketers won’t enjoy seeing Facebook likes disappear, both on their ads and on user content.
As the martech landscape has exploded in recent years, many marketers haven’t kept up with a disciplined process for tracking the tech.
Any organization that does not ask how it can continually earn the trust of its consumers is tempting fate.
But what if “they” — starting with policymakers in this country — took the extreme step of mimicking Europe?
Privacy is one of the most pressing issues facing organizations today.
CCPA is a little more than four months away from being enforced, and “56% of businesses report they will not be fully prepared.”