The global big data market is projected to grow to $103 billion by 2027, more than double its estimated market size in 2018 — and a great deal of that data is being used to power better interactions between brands and their customers. Let’s look at the state of big data’s role in marketing going into 2020 and beyond.
Marketers who love Facebook ads have a lot in common with politicians who are spending millions on them.
Last year, I reported on some of the things my students wrote about who gains from the value exchange of convenience-for-personal-data.
Each year, Jan. 28 is known as “Data Privacy Day” in the United States and globally — also Data Protection Day in other jurisdictions.
Good news! Regulatory agencies are taking privacy policies and data protection more seriously than ever.
Publishers and advertisers can benefit the most from Google doing away with third-party cookies — if they work it right.
CCPA entered the alphabet soup of laws for marketers to follow on New Year’s Day. But what they need to follow isn’t yet set in stone.
The turning of the calendar may mean a new fiscal year for many marketing organizations, but there is one constant that remains paramou