Facebook Ads are essential to the marketing mix now, so knowing if it will need to follow new data guidelines is required reading.
A bill in Congress would assign the U.S. Securities and Exchange Commission with the task of determining the worth of consumer data.
The EU’s General Data Protection Regulation (GDPR) laid the foundation for privacy legislation in…
Yes — today, data is very easy to find. How do you acquire all of that data without high margins and fees? An answer is bidstream data.
We should ask: What’s the nature of the “violation” or “privacy”?
They say data is an asset. I say it, too. If collected data are wielded properly, they can definitely lead to financial gains.
Data breaches: What once was an occasional security nightmare has become more frequent than many of us would like to admit.
Effective self-regulation serves to keep pace with innovations in our field, and “point the way” for other companies as issues arise.
It should come as no surprise to anyone involved in the digital advertising ecosystem that…
Allow marketing innovations that create diversity in content, competition and democratization of information.