Publishers and advertisers can benefit the most from Google doing away with third-party cookies — if they work it right.
CCPA entered the alphabet soup of laws for marketers to follow on New Year’s Day. But what they need to follow isn’t yet set in stone.
The turning of the calendar may mean a new fiscal year for many marketing organizations, but there is one constant that remains paramou
For brands to continue to succeed in offering personalized experiences, they must uphold their responsibility to consumers.
Recent consumer research from Pew Research Center shows we have some work to do persuading consumers to let us use data about them.
Advertising has played a vital role in the internet’s mass adoption.
Direct marketers felt excited about 1:1 marketing, and even vindicated.
Marketers won’t enjoy seeing Facebook likes disappear, both on their ads and on user content.
As the martech landscape has exploded in recent years, many marketers haven’t kept up with a disciplined process for tracking the tech.