It’s important that we acknowledge the marketing landscape is forever changed with the global events of the last six months.
This “new normal” has changed the way we act and the things we believe, including what we will do in the future to support our local economies and the brands we care about. How do we, as marketers, adjust to these changes? I think, as always, we need to first revisit the buying persona.
Use this time to engage in conversations and listen to the consumers who are active. Your outreach right now should be focused on community and solidarity rather than transaction. This starts with a great product or service, of course, but what truly builds that kind of brand loyalty is connection.
Online reviews and mentions on social media are essential for marketers.
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How often do you stop to consider the customer mindset of your audience?
You’ve got to know what’s out there if you’re going to attract the audience you want.
When consumers find brands that prioritize the customer, they reward the companies with preference, advocacy, spend, consumer trust.
Learn why personalization at scale can help marketers effectively build relationships, driving revenue growth and customer loyalty.