Here are three takeaways to help position brands to better prepare and manage a holistic customer journey.
When it comes to improving CX, there’s perhaps no better tool than the customer journey map.
Intelligently using data is key to succeed in today’s hyper-competitive market, while at the same time offering curated experiences
At the end of every holiday shopping season, infographics and statistics are released to illustrate…
In our increasingly on-the-go, mobile world, consumers want convenience and they’ll give their loyalty to brands that provide it.
Marketers are relying heavily on universal discounting, indicating that promotions play a central role in customer acquisition.
When I used to be heavily invested in music, teachers would often say, “The more you put in, the…
Brands guilty of this disconnect are missing out on opportunities to hyperpersonalize and generate revenue, alienating customers.
Customer-first marketing has long been a point of emphasis in the B2C world, but it’s becoming a bigger concern in B2B.
Every customer touchpoint needs to enhance the customer experience, and the main way to do that is to make it everyone’s duty.