Customer Retention

How Brands Can Build Loyalty in the Era of the Millennial and Gen Z
July 23, 2020 at 3:06 pm

The spending power of Gen Z and Millennials combined with the increasingly saturated retail market has made attracting repeat customers an interesting challenge for companies of all sizes. Compose[d] conducted a research survey to unearth loyalty leanings and triggers among both Gen Z and Millennial consumers.

Activism Influences Purchases Very Differently Across Product Categories
July 20, 2020 at 9:14 am

In today’s revolutionary social climate, a growing segment of consumers is deciding which brands deserve their dollars based on the values they demonstrate as a company. That said, do those in the market for a new car or new beauty products care as much about a brand’s value alignment as those looking to switch banks?

How to Ensure Your CX Function Is Ready for the ‘Next Normal'
July 7, 2020 at 9:10 am

Customers these days demand quick interaction via the channel of their choice. But how can companies transform their businesses to become centers of customer experience (CX) excellence when there are so many moving parts and uncomfortable levels of economic uncertainty? The answer is – they can’t afford not to.

How COVID-19 Has Influenced Your Brand's Buying Persona
June 24, 2020 at 4:01 pm

This “new normal” has changed the way we act and the things we believe, including what we will do in the future to support our local economies and the brands we care about. How do we, as marketers, adjust to these changes? I think, as always, we need to first revisit the buying persona.

Consumer Connection Is Key to Surviving (and Thriving)
June 23, 2020 at 7:05 am

Use this time to engage in conversations and listen to the consumers who are active. Your outreach right now should be focused on community and solidarity rather than transaction. This starts with a great product or service, of course, but what truly builds that kind of brand loyalty is connection.